The SWOT of a barbershop salon (with examples)


Get a watermark-free, fully customizable SWOT analysis in our business plan for a barbershop salon

We've drafted tons of business plans for barbershop salons and, far too often, business owners neglect to dedicate time and thought to crafting a strategic vision for their new project.

It's mainly because they lack the right tools and frameworks. The SWOT analysis is one of them.

What is it? Should you make a SWOT for your barbershop salon?

A SWOT analysis is a valuable strategic planning tool, not just for businesses like restaurants, but also for barbershop salons. It allows you to evaluate four key aspects: strengths, weaknesses, opportunities, and threats.

Originally developed for businesses to understand their internal and external environments, this method is extremely useful in the dynamic world of personal grooming and beauty services.

Running a barbershop or planning to start one? Conducting a SWOT analysis can be immensely beneficial. It helps you identify what you excel at (strengths), areas where improvement is needed (weaknesses), potential avenues for growth (opportunities), and external factors that might challenge your business (threats).

For example, your barbershop's strengths could be experienced staff or a trendy location, while weaknesses might include limited marketing or a small customer base. Opportunities could emerge from trends like organic hair care products, and threats could be new competitors or changing fashion trends.

People usually undertake a SWOT analysis when planning to launch a new barbershop, implementing major changes, or addressing existing challenges. It provides a comprehensive overview of your business landscape.

By understanding these elements, you can make informed decisions, set priorities, and devise strategies that leverage your strengths and mitigate your weaknesses.

If you're considering starting a new barbershop project, conducting a SWOT analysis is not just helpful; it's crucial. It aids in pinpointing your unique selling points, areas that may require additional resources or development, and external factors to be aware of.

While this analysis doesn't guarantee success, it significantly enhances your chances by offering clear insights and guidance.

Finally, if you're writing a business plan for your barbershop salon, then you should definitely draft a SWOT plan barber

How do you write a SWOT analysis for your barbershop salon?

Filling out a SWOT analysis for your barbershop salon can initially seem daunting, as it requires a forward-looking perspective on strengths, weaknesses, opportunities, and threats specific to your business.

Gathering insights from market studies and industry reports is invaluable. They offer comprehensive data on current trends, customer preferences, and the competitive environment within the grooming industry.

Engaging with fellow barbershop owners or industry veterans is also a great way to gain practical insights. They can share experiences and challenges that you might not encounter in generic reports.

Remember, the purpose of a SWOT analysis is not to predict the future accurately but to equip you with a strategic approach to potential scenarios.


Reflect on what unique qualities your barbershop can offer.

Perhaps you have a team of highly skilled barbers, or your shop is located in a high-traffic area, making it easily accessible. Your strengths might include innovative grooming services not widely offered in your area, or a strong brand reputation for quality and customer service.

These are internal attributes that can give your barbershop a competitive advantage.


Recognizing weaknesses involves honest self-assessment.

You might be operating with a limited budget, affecting your ability to invest in advanced grooming equipment or marketing. Limited experience in managing a salon, high local competition, or a reliance on a specific clientele demographic are potential weaknesses.

Identify these areas to plan effectively or seek additional support and training.


Opportunities are external elements that your barbershop could capitalize on.

An increase in male grooming trends, potential collaborations with local businesses, or a lack of specialized grooming services in your vicinity are examples. Also, consider community events or urban developments that could bring more clients to your area.


Threats are external challenges that could impact your business.

This may include changes in health and safety regulations specific to personal grooming, economic shifts affecting consumer spending, or new competitive salons opening nearby. Additionally, shifts in consumer grooming preferences could influence the demand for traditional barbershop services.

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Examples of Strengths, Weaknesses, Opportunities and Threats for the SWOT of a barbershop

These strengths and opportunities can be leveraged to improve the profitability of your barbershop salon.

Strengths Weaknesses Opportunities Threats
Skilled and experienced barbers Limited marketing budget Growing demand for male grooming services Intense competition from other local salons
Excellent customer service Limited range of services compared to competitors Collaboration with local businesses for cross-promotion Economic downturn affecting consumer spending
Trendy and inviting salon ambiance Dependence on a small, local customer base Introduction of new, in-demand services (e.g., beard grooming) Seasonal fluctuations in business
Loyalty program for repeat customers Limited online presence and social media engagement Expansion to new locations or neighborhoods Regulatory changes affecting salon operations
Convenient location with high foot traffic Inconsistent quality control across barbers Partnerships with men's fashion brands for mutual promotion Fluctuations in supplier prices for hair care products
Flexible operating hours to accommodate various schedules Reliance on walk-in customers with no appointment system Integration of online booking and appointment system Negative reviews and reputation damage on social media
Diverse range of hair care products for sale Limited parking space for customers Participation in local events and sponsorships Technological disruptions affecting traditional barbering methods
Strong word-of-mouth referrals from satisfied customers High employee turnover affecting consistency Introduction of loyalty program to retain customers Health and safety concerns impacting business operations
Regular training programs for barbers to stay updated on trends Dependence on a single supplier for hair care products Offering special promotions during holidays and events Changing societal norms impacting traditional grooming practices
Positive online reviews and ratings Limited differentiation in service offerings compared to competitors Customized packages for weddings and special occasions Economic instability affecting consumer disposable income

More SWOT analysis examples for a barbershop

If you're creating your own SWOT analysis, these examples should be useful. For more in-depth information, you can access and download our business plan for a barbershop salon.

A SWOT Analysis for a Luxury Men's Barbershop


A luxury men's barbershop offers a high-end grooming experience, setting it apart from standard haircutting salons. Its strengths include experienced barbers skilled in various styles, providing personalized services such as hot towel shaves and beard grooming. The luxurious ambiance and premium hair care products add to the exclusivity. Being located in a high-income area attracts a clientele willing to pay for superior service.


The barbershop's higher pricing might limit its appeal to budget-conscious customers. Relying heavily on skilled barbers means that staff turnover can significantly impact service quality. The luxury market also limits the customer base, making the business more sensitive to economic fluctuations affecting high-income groups.


Partnering with high-end brands for exclusive product offerings can enhance the customer experience. Hosting grooming workshops or events can attract new customers and increase brand awareness. Expanding services to include scalp treatments or massages could diversify the business and draw in a broader clientele.


Competition from other upscale grooming salons and chains is a potential threat. Economic downturns could lead to reduced spending on luxury services. Negative customer experiences or reviews, particularly concerning service quality or pricing, can quickly impact the salon's reputation.

A SWOT Analysis for a Vintage-Themed Barbershop


A vintage-themed barbershop appeals to customers seeking a unique and nostalgic grooming experience. Its strengths include a distinctive ambiance reminiscent of classic barbershops, offering a strong sense of community and tradition. Skilled barbers familiar with both classic and contemporary styles add to its appeal. Its distinctive theme can be a strong marketing tool, differentiating it from conventional salons.


The niche vintage theme might not appeal to all demographics, potentially limiting its customer base. Balancing the vintage aspect with modern expectations of convenience and service can be challenging. The reliance on a particular aesthetic may also limit flexibility in service offerings.


Collaborating with local businesses for cross-promotion or hosting community events can increase local engagement and customer loyalty. Leveraging social media to showcase the unique vintage experience can attract a wider audience. Introducing modern grooming services while maintaining the vintage charm could appeal to a broader range of customers.


Changing fashion and grooming trends might reduce the appeal of the vintage theme over time. Competition from modern, trend-focused barbershops could draw away younger customers. Economic downturns might lead to reduced spending on non-essential grooming services.

A SWOT Analysis for a Family-Friendly Neighborhood Barbershop


A family-friendly neighborhood barbershop is known for its welcoming atmosphere and services catering to all ages. Its strengths include a loyal local customer base, affordable pricing, and versatile barbers skilled in a range of styles suitable for both adults and children. Its community-oriented approach and convenient location contribute to its steady patronage.


The barbershop may face challenges in differentiating itself from other local competitors. Limited marketing resources and budget constraints can restrict its ability to reach new customers. Balancing affordability with profitability can be challenging, especially in areas with high operational costs.


Hosting family events or offering discounts for family bookings can strengthen community ties and attract new customers. Partnering with local schools or businesses for promotions or charity events can increase visibility and goodwill. Expanding services to include more specialized treatments or retailing hair care products could increase revenue streams.


Local economic changes impacting the neighborhood can directly affect the customer base. New entrants in the area offering similar or lower-priced services pose a competitive threat. Maintaining a high level of customer service and satisfaction is crucial, as negative reviews in a close-knit community can be particularly damaging.

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