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Are Coin Laundries Still Profitable?

Are coin laundries still profitable in 2025? The laundromat business remains a solid opportunity, with potential profitability that can be enhanced with strategic choices. This article will guide new laundromat owners on how to evaluate key aspects of this business and what factors influence profitability.

Our business plan for a laundromat will help you build a profitable project

The laundromat industry continues to present profitable opportunities for investors in 2025, but the level of success largely depends on location, operational efficiency, and market conditions. To succeed, new owners must understand the financial landscape of the business and consider the most effective strategies for growth.

Summary

To evaluate the profitability of a laundromat, understanding the costs, revenues, and market trends is key. The following table provides a breakdown of essential factors affecting laundromat success.

Category Details Example/Range
Profit Margins Profit margins typically range between 20-35%, with urban locations having slightly higher margins due to higher demand, though utility and rent costs are also higher. 20%-35%, Urban areas may exceed 40%
Startup Costs Startup costs can vary widely depending on the location and scale, including the cost of machines, rent, and licenses. $50,000 to $500,000, sometimes exceeding $1M in high-end urban locations
Revenue per Machine Revenue per machine varies based on type, location, and utilization. Higher-capacity machines generate more revenue. $300–$800 per month, up to $1,200 for high-capacity units
Customer Volume Customer volume is significantly higher in urban locations, impacting profitability positively. Rural areas experience lower customer volume. 100-200+ customers per day in urban areas
Utility Costs Utility costs such as water, gas, and electricity have risen over the years, impacting the bottom line, especially for older machines. Energy-efficient machines save up to 30% on utility costs
Revenue Streams Additional services like wash-and-fold, vending machines, and digital payments can enhance overall revenue. Wash-and-fold can contribute 20-35% of revenue
Technology Trends Adopting cashless payments, energy-efficient machines, and automation helps improve efficiency and customer satisfaction. Energy-efficient machines and cashless payments are key trends

Who wrote this content?

The Dojo Business Team

A team of financial experts, consultants, and writers
We’re a team of finance experts, consultants, market analysts, and specialized writers dedicated to helping new entrepreneurs launch their businesses. We help you avoid costly mistakes by providing detailed business plans, accurate market studies, and reliable financial forecasts to maximize your chances of success from day one—especially in the laundromat market.

How we created this content 🔎📝

At Dojo Business, we know the laundromat market inside out—we track trends and market dynamics every single day. But we don't just rely on reports and analysis. We talk daily with local experts—entrepreneurs, investors, and key industry players. These direct conversations give us real insights into what's actually happening in the market.
To create this content, we started with our own conversations and observations. But we didn't stop there. To make sure our numbers and data are rock-solid, we also dug into reputable, recognized sources that you'll find listed at the bottom of this article.
You'll also see custom infographics that capture and visualize key trends, making complex information easier to understand and more impactful. We hope you find them helpful! All other illustrations were created in-house and added by hand.
If you think we missed something or could have gone deeper on certain points, let us know—we'll get back to you within 24 hours.

What is the current average profit margin for coin laundries in urban, suburban, and rural areas?

Profit margins for laundromats vary based on location, with urban laundromats generally performing better due to higher foot traffic and demand. The margins range from 20% to 35%, with some urban laundromats reaching 40% or more.

Urban laundromats tend to perform better in terms of revenue, but they face higher rent and utility costs that can eat into the profits. Suburban locations typically offer a balance of moderate rent and steady traffic, while rural laundromats face lower customer volumes but benefit from cheaper overhead costs.

In summary, urban locations generally offer the highest profit potential, followed by suburban and rural areas.

What are the typical startup and ongoing operating costs, including rent, utilities, staffing, and machine maintenance?

Startup costs for laundromats can range from $50,000 for rural setups to $500,000 or more for urban locations. The costs include commercial washers and dryers, rent deposits, plumbing, and utilities.

Ongoing costs include staffing (if applicable), utilities (water, gas, electricity), insurance, and maintenance costs. For a typical laundromat, utilities can cost between $2,000 and $6,000 per month, depending on the size and location of the operation.

Maintenance can cost $1,000–$2,500 per month, depending on the frequency of repairs and the condition of the machines. Staffing costs can vary depending on whether the laundromat is self-service or offers wash-and-fold services.

How much revenue can be expected per machine, per customer, and per square foot on a monthly basis?

Revenue per machine can range from $300 to $800 per month for standard machines, with high-capacity machines generating up to $1,200 per month.

Per customer, the average spend is between $8 and $15, depending on the services offered and the location. In urban areas, revenue per square foot can range from $5 to $10, with prime locations reaching up to $20 per square foot.

What are the industry benchmarks for customer volume, machine utilization rates, and turnover per day?

In urban laundromats, customer volume can range from 100 to 200+ customers per day, while suburban and rural laundromats may see fewer customers.

Machine utilization rates typically average 40%–60%, with peak usage reaching up to 75% in busy locations. Turnover per machine can be 6–8 cycles per day in urban areas and 4–6 in suburban/rural locations.

How have utility costs such as water, gas, and electricity trended in recent years, and how do they impact profitability?

Utility costs for laundromats have been rising, particularly in urban centers, which can significantly impact profitability. However, operators can offset these increases by investing in energy-efficient machines that reduce utility expenses by up to 30%.

Utility costs remain one of the biggest operational challenges for laundromats, but implementing energy-efficient solutions can help mitigate this impact and improve the bottom line.

What are the latest financing options and average payback periods for opening a new coin laundry?

Common financing options for laundromats include SBA loans, equipment leasing, and specialty loan programs offered by equipment vendors. Payback periods for laundromats typically range from 3 to 7 years.

Urban laundromats with efficient models tend to have the fastest payback periods due to higher revenue potential, while rural and suburban laundromats may take longer to recover initial investments.

How do demographic factors like population density, income levels, and rental housing concentration affect location profitability?

Demographic factors play a significant role in laundromat profitability. Areas with high population density, renter concentration, and lower-income levels tend to see higher demand for laundromat services.

Locations near universities, apartment complexes, or low-income housing areas typically perform better due to a higher volume of potential customers. Suburban and rural laundromats perform better near rental housing clusters.

What additional revenue streams, such as wash-and-fold services, vending, or digital payment systems, are proving most effective?

Additional revenue streams such as wash-and-fold services, vending machines, and digital payment systems are proving effective for increasing overall revenue. Wash-and-fold services account for 20% to 35% of revenue in many laundromats.

Vending machines for detergents and snacks offer high margins, ranging from 50% to 70%. Digital payment systems are also gaining popularity and help expand the customer base.

What are the most common causes of failure in coin laundries, and how can they be avoided today?

Common causes of failure in laundromats include poor location choice, outdated equipment, and failure to account for rising utility costs. Other issues include lack of sufficient capital reserves, neglected maintenance, and inability to adapt to market trends.

To avoid these pitfalls, laundromat owners should invest in efficient equipment, monitor maintenance needs regularly, and stay updated on market trends. A clean and secure environment, combined with the right location, is critical to long-term success.

How does competition from alternative laundry options, such as in-home machines or laundry delivery apps, affect business outlook?

Competition from in-home laundry machines and delivery apps has been increasing, especially in urban areas and higher-income neighborhoods. This shift has put pressure on traditional laundromats to innovate and improve their service offerings.

Successful laundromats are responding by adopting on-demand services, faster machines, cashless payments, and improved amenities to stay competitive in the evolving market.

What are the current trends in technology adoption, such as cashless payments, energy-efficient machines, and automation, and how do they influence profitability?

Technology trends such as cashless payments, energy-efficient machines, and automation have a significant impact on profitability. Energy-efficient machines help reduce rising utility costs, while automation streamlines operations and reduces labor costs.

Cashless payments attract more customers, especially in urban areas, while remote machine monitoring and automation ensure better utilization and reduce downtime.

How has the resale value and market demand for existing laundromats evolved in the last three to five years?

The resale value of laundromats has remained stable or even appreciated in strong markets. Existing laundromats are often valued at 3 to 5 times their annual net profit, with urban locations attracting higher multiples due to consistent demand and market consolidation trends.

Well-maintained laundromats with updated technology and a strong customer base are more likely to sell for premium prices in the current market.

business plan self-service laundry

Conclusion

This article is for informational purposes only and should not be considered financial advice. Readers are encouraged to consult with a qualified professional before making any investment decisions. We accept no liability for any actions taken based on the information provided.

Sources

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