How to evaluate how much fundraising I need?

You will find a tool to evaluate the fundraising needs tailored to your project in our list of 200+ financial plans

All our financial plans do include a tool to evaluate the fundraising needs .

How can you easily evaluate your fundraising needs without getting overwhelmed?

In this article, we provide a free tool to do so. If you're looking for something more tailored to your specific project, feel free to browse our list of financial plans, customized for over 200 different project types here.

We'll also address the following questions:


How can one determine the initial amount needed to launch a fundraising campaign?
What key financial indicators are crucial for assessing fundraising needs?
How can the return on investment (ROI) of a fundraising campaign be estimated?
What is the average duration of a successful fundraising campaign?
How can the effectiveness of communication channels used in a fundraising campaign be evaluated?
What percentage of the total fundraising budget should be allocated to marketing?
How can the impact of the raised funds on the organization's goals be measured?

The document available for download is a sample financial forecast. Inside, you'll find the calculations, formulas, and data needed to get an evaluation of required fundraising as well as a full financial analysis.

This document, offered free of charge, is tailored specifically to the realities of running a restaurant. If you need a tool for your own project, feel free to browse through our list of financial forecasts.

If you have any questions, don't hesitate to contact us.

Here Are the Steps to Evaluate Your Fundraising Needs Easily

To skip all these steps, you can simply download a financial forecast tailored to your industry.

  • 1. Break Down the Project into Key Components:

    Identify the main areas of your business project, such as development, marketing, operations, and contingency. This helps in organizing your thoughts and focusing on one aspect at a time.

  • 2. Estimate Development Costs:

    Calculate the expenses for hiring necessary personnel like developers, designers, and testers. Determine the duration for which you will need them and multiply their monthly salaries by this period to get the total development cost.

  • 3. Plan Your Marketing Budget:

    Allocate funds for various marketing activities such as digital ads, social media campaigns, and influencer partnerships. Estimate the monthly costs and any one-time expenses, then sum them up for the total marketing budget.

  • 4. Calculate Operational Expenses:

    Consider the costs for office space, utilities, and administrative expenses. Estimate these monthly costs and multiply by the number of months you plan to operate before generating revenue.

  • 5. Add a Contingency Fund:

    Include a contingency fund to cover unexpected expenses. A common practice is to add 10% of the total estimated costs from development, marketing, and operations.

  • 6. Sum Up All Costs:

    Add together the costs from development, marketing, operations, and the contingency fund to get the total fundraising need. This comprehensive total will give you a clear picture of the funds required to launch your project successfully.

An Example to Better Understand

This is a simplified example. For a more precise estimate without the hassle of calculations, consult one of our financial forecasts designed for 200 different business types.

To help you better understand, let's use a made-up example of a startup planning to launch an innovative fitness app.

First, break down the project into key components: development, marketing, operations, and contingency.

For development, estimate costs for hiring developers, designers, and testers over a 6-month period. Suppose you need 2 developers at $5,000/month each, 1 designer at $4,000/month, and 1 tester at $3,000/month. This totals $12,000 + $4,000 + $3,000 = $19,000 per month, and over 6 months, it amounts to $19,000 * 6 = $114,000.

Next, for marketing, allocate funds for digital ads, social media campaigns, and influencer partnerships. Assume $2,000/month for ads, $1,000/month for social media, and a one-time $5,000 for influencers, totaling $2,000 + $1,000 = $3,000/month, and over 6 months, $3,000 * 6 + $5,000 = $23,000.

For operations, consider office space, utilities, and administrative costs. Estimate $1,500/month for office space, $500/month for utilities, and $1,000/month for admin, totaling $1,500 + $500 + $1,000 = $3,000/month, and over 6 months, $3,000 * 6 = $18,000.

Finally, add a 10% contingency fund for unexpected expenses: ($114,000 + $23,000 + $18,000) * 0.10 = $15,500.

Summing all these, the total fundraising need is $114,000 + $23,000 + $18,000 + $15,500 = $170,500.

By breaking down the project into manageable parts and using specific estimates, you can easily evaluate your fundraising needs without feeling overwhelmed, concluding that you need to raise $170,500 to launch your fitness app successfully.

Our financial forecasts are comprehensive and will help you secure financing from the bank or investors.

Common Questions You May Have

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- A free example of a financing plan
- How to set up a financial plan for a small business?
- A free example of a financial plan for a small business

How do I determine the initial fundraising target for my project?

Start by calculating your total project costs, including both fixed and variable expenses.

Consider adding a buffer of 10-20% to cover unexpected costs and contingencies.

Finally, subtract any existing funds or committed investments to find your initial fundraising target.

What metrics should I use to evaluate the success of my fundraising campaign?

Track the total amount raised against your initial target to measure overall success.

Monitor the number of donors and the average donation size to understand donor engagement.

Evaluate the cost per dollar raised to ensure your fundraising efforts are cost-effective.

How can I estimate the number of donors needed to reach my fundraising goal?

Divide your total fundraising goal by the average donation size to estimate the number of donors required.

For example, if your goal is $50,000 and the average donation is $100, you will need approximately 500 donors.

Adjust your strategy based on donor capacity and engagement levels to refine this estimate.

What is the typical cost of running a fundraising campaign?

The cost of running a fundraising campaign can vary widely depending on the methods used.

On average, expect to spend 10-20% of the total funds raised on campaign expenses.

This includes marketing, event costs, and administrative expenses.

How can I avoid donor fatigue during a long-term fundraising campaign?

Maintain regular communication with donors, providing updates on progress and impact.

Offer varied engagement opportunities, such as events, volunteer activities, and exclusive content.

Recognize and appreciate donors frequently to keep them motivated and involved.

What is the average donation size for a typical fundraising campaign?

The average donation size can vary based on the campaign and donor base.

For many campaigns, the average donation size ranges from $50 to $100.

Analyze your donor data to determine the average donation size specific to your campaign.

How can I effectively segment my donor base for targeted fundraising efforts?

Segment your donor base by factors such as donation history, engagement level, and demographics.

Use this segmentation to tailor your communication and appeals to different donor groups.

Implement personalized strategies to increase donor retention and maximize contributions.

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