How profitable is a furniture shop?

Data provided here comes from our team of experts who have been working on business plan for a furniture shop. Furthermore, an industry specialist has reviewed and approved the final article.

furniture retail profitabilityIs running a furniture shop profitable, and what is the expected income range for furniture store owners?

Let's check together.

Revenue metrics of a furniture shop

How does a furniture shop makes money?

A furniture retail makes money by selling furniture to customers.

What special furniture items can you find in furniture retail stores?


Furniture retail stores offer a diverse range of special furniture items designed to cater to various preferences and needs.

These items encompass a wide spectrum, including but not limited to, luxurious upholstered sofas and chairs that provide both comfort and style, versatile multi-functional pieces like sofa beds and modular shelving units that optimize space utilization, elegant dining room sets that foster memorable gatherings, ergonomic office furniture designed to enhance productivity and reduce strain, chic bedroom sets featuring platform beds and storage solutions for a cozy and organized sleep space, trendy accent tables and decorative cabinets that elevate room aesthetics, outdoor furniture sets built to withstand weather conditions and create inviting outdoor living areas, children's furniture designed with playful themes and safety features to foster a nurturing environment, and eco-friendly or sustainable furniture options that cater to environmentally-conscious consumers, all coming together to offer a diverse array of choices that cater to different tastes, lifestyles, and interior design visions.

What about the prices?


A furniture shop offers a wide range of items to suit various needs and budgets.

Chairs, ranging from basic dining chairs to more luxurious accent chairs, typically start at around $50 and can go up to $500 or more for premium designs. Tables come in various sizes and types, such as coffee tables, dining tables, and console tables.

Basic options might start around $100, while larger, intricately designed tables can reach prices of $1000 or more.

Sofas and couches, essential pieces for living rooms, generally have a starting price of around $300 for simpler styles, and prices can escalate to $1500 and beyond for high-end leather or designer options.

Bedroom furniture, including beds, dressers, and nightstands, can span from around $200 for basic pieces to $1000 or more for finely crafted sets.

Additionally, storage units like bookshelves and cabinets are available, with prices ranging from $50 for simple shelves to $500 for larger, more ornate cabinets.

Furniture Item Price Range ($)
Chair $50 - $500+
Table $100 - $1000+
Sofa/Couch $300 - $1500+
Bedroom Furniture $200 - $1000+
Storage Units $50 - $500+

What else can a furniture shop sell?

In addition to offering a diverse range of furniture items, furniture shops can also enhance their revenue by:

  • Hosting special interior design workshops or home styling classes
  • Allowing local designers to use their space for design consultations
  • Assisting customers with selecting the perfect pieces for their spaces
  • Organizing engaging design challenges or home decor competitions
  • Renting out space for private home decor events or photoshoots
  • Teaming up with local home improvement businesses for exclusive collaborations
  • Offering online design tips and virtual consultations for remote customers
business plan furniture store

Who are the customers of a furniture shop?

Customers of a furniture shop can include homeowners, interior designers, and commercial businesses.

Which segments?

We've been working on many business plans for this sector. Here are the usual customer categories.

Customer Segment Description Preferences How to Find Them
Young Professionals Working individuals in their 20s and 30s, often living in urban areas. Modern, space-saving, and trendy furniture. Value quality and aesthetics. Target social media platforms, apartment complexes, co-working spaces.
Suburban Families Families with children residing in suburban neighborhoods. Durable and functional furniture, often with storage solutions. Kid-friendly designs. Local community events, parenting forums, home improvement expos.
Empty Nesters Older couples whose children have moved out of the house. High-quality, classic furniture. Focus on comfort and longevity. Seniors clubs, local newspapers, retirement communities.
Interior Designers Professionals responsible for designing and decorating spaces. Unique, customizable, and statement pieces. Quality and style are crucial. Collaborate with design schools, attend design exhibitions, online portfolios.

How much they spend?

In our detailed analysis of the business model, we observe that customers generally spend between $500 and $3,000 on a single visit to a furniture shop. These figures fluctuate based on various factors including the type of furniture, brand, material quality, and the overall scale of their purchase.

Research indicates that the average customer makes furniture purchases approximately once every 2 to 5 years. This is due to the durable nature of furniture, individual financial status, varying needs, or stylistic preferences.

Calculating the lifetime value of an average customer for a furniture shop, we estimate it to be from $1,000 (2x$500) to $15,000 (5x$3,000), considering repeat purchases over a period of, for instance, 10 years. This accounts for various purchasing patterns and the probability of both small-scale and large-scale buys.

Given these factors, we can comfortably assert that an average customer would contribute around $8,000 in revenue to a furniture shop over a decade. This estimation provides a generalized financial trajectory for the business.

(Disclaimer: the numbers provided above are averages and estimations. They are contextual, subjected to market dynamics, and may not precisely mirror your specific business circumstances.)

Which type(s) of customer(s) to target?

It's something to have in mind when you're writing the business plan for your furniture retail store business.

The most profitable customers for a furniture shop are typically homeowners in their 30s to 50s with higher disposable income.

They tend to invest more in furniture due to establishing or upgrading their homes, and their spending patterns are stable over time.

To target and attract them, the shop should focus on targeted marketing through social media and home improvement magazines, showcasing high-quality and stylish furniture collections that cater to their tastes and needs. Offering personalized consultations and financing options can also be effective.

To retain these customers, maintaining excellent customer service, providing warranties, and creating a loyalty program can build long-term relationships. Regularly updating the product range to stay aligned with their evolving preferences and needs is also crucial to keep them coming back.

What is the average revenue of a furniture shop?

The average monthly revenue for a furniture shop can range significantly, typically falling between $10,000 and $200,000. This variance depends largely on factors such as location, clientele, product range, and the scale of operations. Let's delve deeper into three different scenarios.

You can also estimate your own revenue under different assumptions with our financial plan tailored for furniture shops.

Case 1: A small budget furniture shop in a small town

Average monthly revenue: $10,000

This type of furniture shop often focuses on affordability, providing essential furniture items at budget prices. The store might not be very large, and its location in a small town means foot traffic and average purchase prices could be low.

Such shops might not offer high-end brands or bespoke furniture services, primarily selling ready-to-assemble items or budget-friendly products. Given the nature of the store, the number of sales may remain consistent, but the ticket size per customer is often limited.

Assuming an average sale amount of $200 and around 50 transactions per month, a small budget furniture shop would have a monthly revenue of approximately $10,000.

Case 2: A mid-range furniture store in a suburban area

Average monthly revenue: $50,000

Positioned in a suburban area, this type of store usually attracts middle-income families looking for a combination of quality and value. The store likely offers a more extensive selection of furniture, possibly including some custom or branded pieces, all within a moderate price range.

Due to its suburban location, it may attract families, particularly those furnishing or renovating homes. These shops may also offer delivery services, in-store financing, or seasonal promotions.

Assuming an average sale amount of $500 and around 100 transactions per month, this mid-range furniture store could generate an average monthly revenue of $50,000.

Case 3: A high-end furniture boutique in a metropolitan area

Average monthly revenue: $200,000

This upscale furniture shop would be situated in a prime metropolitan area, attracting high-income customers. It specializes in luxury furniture, offering designer pieces, bespoke services, and a wide range of high-quality, exclusive products that cater to affluent tastes.

The boutique might also offer interior design consultations, adding substantial value to the shopping experience and potentially increasing the average purchase size. Customers aren't just buying furniture; they're investing in their home's aesthetics and comfort, often leading to larger sales and repeat business.

With an average sale amount of $2,000 and around 100 transactions per month, a high-end furniture boutique could reach an impressive monthly revenue of $200,000.

It's important to note that these scenarios are simplifications and actual revenue can be influenced by a variety of factors including economic conditions, consumer trends, competition, and business acumen.

business plan furniture retail store business

The profitability metrics of a furniture shop

What are the expenses of a furniture shop?

A furniture shop's expenses typically consist of purchasing furniture inventory, rent or lease payments for the showroom, staff wages, and marketing.

Category Examples of Expenses Average Monthly Cost (Range in $) Tips to Reduce Expenses
Rent and Utilities Store rent, electricity, water, heating/cooling $2,000 - $10,000 Consider a smaller location, negotiate rent, and optimize energy usage.
Inventory Furniture stock, decor items, accessories $5,000 - $50,000 Optimize inventory turnover, negotiate with suppliers for bulk discounts, and track sales trends.
Employee Wages Salaries, wages, benefits $2,000 - $6,000 Cross-train employees, optimize scheduling, and consider part-time or seasonal staff.
Marketing and Advertising Online ads, print materials, showroom displays $500 - $2,500 Focus on targeted advertising, utilize social media, and leverage customer referrals.
Store Design and Maintenance Store layout, renovations, repairs, cleaning $500 - $3,000 Regular maintenance and periodic renovations to keep the store attractive.
Insurance Business insurance, liability coverage $100 - $400 Shop around for insurance quotes and bundle policies if possible.
Transportation Delivery vehicles (if applicable), fuel, maintenance $200 - $800 Optimize delivery routes and consider outsourcing delivery services if needed.
Taxes and Licenses Business licenses, sales tax $100 - $500 Stay compliant with tax regulations and claim eligible deductions.
Accounting and Legal Fees Accounting services, legal consultations $200 - $600 Use accounting software and consult professionals only when necessary.
Miscellaneous Security, unexpected expenses, showroom refresh $200 - $1,000 Plan for emergencies, invest in security measures, and refresh the showroom as needed.

When is a a furniture shop profitable?

The breakevenpoint

A furniture shop becomes profitable when its total revenue exceeds its total fixed and variable costs.

In simpler terms, it starts making a profit when the money it earns from selling furniture exceeds the expenses it incurs for rent, inventory, staff salaries, and other operating costs.

This means that the furniture shop has reached a point where it not only covers all its expenses but also starts generating income; this is known as the breakeven point.

Consider an example of a furniture shop where the monthly fixed costs typically amount to approximately $30,000.

To estimate the breakeven point of a furniture shop, you would look at both your fixed costs and the average profit margin on the furniture you sell. Let's say the shop has an average profit margin of 50% on its goods and the average price of furniture is $500, which means it earns $250 on each piece sold. Therefore, to cover the $30,000 in fixed costs, it would need to sell 120 pieces of furniture per month (since $30,000 divided by $250 profit per piece equals 120).

It's important to understand that this indicator can vary widely depending on factors such as the shop's location, size, pricing strategy, operational costs, and competition. A large furniture store in a prime location would obviously have a higher breakeven point than a small boutique shop with fewer expenses.

Curious about the profitability of your furniture shop? Try out our user-friendly financial plan designed for retail businesses. Simply input your own assumptions, and it will help you calculate the amount you need to earn in order to run a profitable business.

Biggest threats to profitability

The biggest threats to profitability for a furniture shop can include high operating costs, such as rent, utilities, and employee salaries, which can eat into the shop's earnings.

Additionally, fluctuating material prices and supply chain disruptions can lead to increased production expenses, making it harder to maintain profit margins.

Competition from other furniture stores, both online and offline, can also put pressure on prices and reduce sales.

Seasonal demand variations may result in periods of low sales, affecting cash flow and profitability.

Lastly, shifts in consumer preferences or economic downturns can impact overall sales volume, requiring the shop to adapt its product offerings and marketing strategies to remain profitable.

Find more threats in the SWOT matrix designed for a furniture shop.

What are the margins of a furniture shop?

Gross margins and net margins are financial metrics used to evaluate the profitability of a furniture shop business.

The gross margin is the difference between the revenue from selling furniture and the direct costs associated with acquiring or producing those items. It essentially represents the profit remaining after deducting the costs directly related to the procurement and sale of the furniture pieces, like the purchase of goods, transportation, and storage.

Net margin, conversely, accounts for all the expenses the furniture shop bears, including indirect costs such as administrative expenses, marketing, rent, and taxes.

Net margin offers a more comprehensive view of the furniture shop's profitability by factoring in both direct and indirect costs.

Gross margins

Furniture shops typically have an average gross margin ranging from 50% to 60%.

For instance, if your furniture shop generates $20,000 per month, your gross profit would be roughly 55% x $20,000 = $11,000.

Let's illustrate with an example:

Suppose a furniture shop sells 20 units of a particular chair, with each unit priced at $200. The total revenue for these chairs would be $4,000.

The costs incurred by the shop for purchasing, transporting, and storing these chairs amount to $1,800. So, the shop's gross profit from this sale is $4,000 - $1,800 = $2,200.

Consequently, the gross margin for this sale would be $2,200 / $4,000 = 55%.

Net margins

Furniture shops generally have an average net margin in the range of 15% to 30%.

Simply put, if your furniture store earns $20,000 per month, your net profit might be approximately $4,000, constituting 20% of the total revenue.

We'll use a consistent example for clarity:

Continuing with the furniture shop scenario, let's say it has generated $4,000 from selling chairs. The direct costs were $1,800 as stated before.

Besides, the shop experiences other indirect costs including advertising, utilities, administrative expenses, and shop rental, amounting to, say, $1,000.

Subtracting both direct and indirect costs from the revenue, the furniture shop's net profit comes out to be $4,000 - $1,800 - $1,000 = $1,200.

Thus, the net margin in this scenario would be $1,200 / $4,000 = 30%.

It's crucial for business owners to comprehend that the net margin (in contrast to the gross margin) reveals a more accurate picture of how much money your furniture shop is genuinely earning, as it encompasses all operational costs and expenses.

At the end, how much can you make as a furniture shop owner?

Now you understand that the net margin is the indicator to look at to know whether your furniture shop is profitable. Essentially, it tells you how much is left after you have paid for all the expenses.

How much you will make will, of course, depend on how well you execute your business strategies. 

Unsuccessful furniture shop owner

Makes $2,000 per month

If you start a small furniture shop, opting for decisions like stocking a limited range of low-cost items, minimal marketing efforts, poor customer service, and not offering additional services (like home delivery or a furniture assembly option), you're likely not going to see more than $10,000 in total revenue.

Furthermore, if you don't manage your expenses effectively, such as rent, utilities, and employee salaries, there's little chance that your net margin (profitability) will be more than 20%.

This translates to your monthly earnings being capped at around $2,000 (20% of $10,000).

As a furniture shop owner, this scenario reflects the lower end of the earning spectrum.

Average furniture shop owner

Makes $7,500 per month

Imagine you run a standard furniture shop with a decent variety of products, and you engage in regular marketing. Your shop is well-organized, offers occasional promotions, and maintains standard customer service practices.

Your efforts are somewhat balanced, and your total revenue can climb to $50,000.

By effectively managing your expenses and keeping an eye on your overheads, your net margin might be a respectable 30%.

Under these conditions, your monthly earnings would be around $7,500 (30% of $25,000). 

Exceptional furniture shop owner

Makes $60,000 per month

You are fully committed to your furniture business, offering a wide range of high-quality products and exclusive collections. Your customer service is excellent, and you provide additional services like personalized design consultations, loyalty programs, and quick home delivery and setup.

With such dedication to quality and service, your total revenue could skyrocket to $200,000.

Moreover, you understand the importance of cost management and smart purchasing strategies. You maintain strong relationships with your suppliers for favorable pricing, keeping your net margin around 30% due to the higher costs associated with premium services and products.

In this best-case scenario, your monthly earnings as an exemplary furniture shop owner would be about $60,000 (30% of $200,000).

We hope this becomes your reality! If you aim to be a standout furniture shop owner, it all starts with a comprehensive, well-thought-out business plan for your shop.

business plan furniture retail store business
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