Data provided here comes from our team of experts who have been working on business plan for a home goods store. Furthermore, an industry specialist has reviewed and approved the final article.
How profitable is a home decor shop, and what is the typical monthly income for store owners in this industry?Let's check together.
Revenue metrics of a home decor shop
How does a home decor shop makes money?
A home goods store makes money by selling products to customers.
What are some popular home goods in home goods storees?
Home goods stores offer a wide range of popular items to enhance and furnish your living space.
You'll find essentials like cozy bedding sets, soft sheets, and plush pillows to create a comfortable sleep environment. Decorative accents like stylish vases, decorative candles, and picture frames add a personal touch to your space.
Functional kitchen gadgets, utensils, and cookware help streamline meal preparation, while elegant dinnerware and glassware set the stage for enjoyable dining experiences.
Storage solutions such as baskets, bins, and shelving units help you stay organized. Additionally, home goods stores offer furniture options like sofas, chairs, tables, and bookshelves to suit various tastes and room layouts.
To infuse color and texture, there are throw blankets, rugs, and curtains available.
Cleaning supplies, laundry essentials, and bathroom accessories contribute to maintaining a tidy and well-kept home.
Whether you're seeking practical items or decorative pieces, home goods stores provide a diverse selection to cater to your needs and style preferences.
What about the prices?
Sure, I can provide a general overview of the different price ranges for items typically sold by a home decor shop.
Please note that these ranges are approximate and can vary based on factors like brand, quality, location, and current market trends. In a home decor shop, you might find small decorative items such as candles, vases, and picture frames ranging from $5 to $50.
For slightly larger items like throw pillows, decorative cushions, and small wall art pieces, prices might fall between $15 and $100. Moving up, medium-sized decor like table lamps, mirrors, and decorative bowls could range from $50 to $200.
As for larger pieces like wall art, framed prints, and sculptures, prices might span from $100 to $500 or more.
Furniture items like chairs, coffee tables, and smaller cabinets could range from $200 to $1000, while bigger furniture pieces like sofas, dining sets, and larger cabinets might start from $500 and go up to several thousand dollars, depending on the materials and craftsmanship.
| Item Category | Price Range ($) |
|---|---|
| Small Decorative Items | $5 - $50 |
| Throw Pillows, Cushions | $15 - $100 |
| Table Lamps, Mirrors | $50 - $200 |
| Wall Art, Prints | $100 - $500+ |
| Furniture (Small) | $200 - $1000 |
| Furniture (Large) | $500 - Several Thousand |
What else can a home decor shop sell?
In addition to offering a diverse range of home decor items, home decor shops can also enhance their revenue by:
- Hosting special interior design workshops or home styling classes
- Allowing local designers to use their space for design consultations
- Assisting customers with selecting the perfect pieces for their spaces
- Organizing engaging design challenges or decor competitions
- Renting out space for private home decor events or photoshoots
- Teaming up with local businesses for exclusive home decor collaborations
- Offering online design tips and virtual consultations for remote customers
Who are the customers of a home decor shop?
Home decor shops typically serve a variety of customers, from those looking to decorate their homes to those seeking to buy gifts for friends and family.
Which segments?
We've prepared a lot of business plans for this type of project. Here are the common customer segments.
| Customer segment | Description | Preferences | How to find them |
|---|---|---|---|
| Young Professionals | Working individuals aged 25-35 | Modern, functional decor; minimalistic designs | Social media ads, local events |
| Empty Nesters | Retired couples or individuals whose children have moved out | Classic, timeless pieces; comfort-focused | Community newsletters, home expos |
| Interior Enthusiasts | People passionate about interior design | Eccentric, unique decor; DIY items | Design forums, workshops |
| Young Families | Couples with young children | Durable, child-friendly decor; vibrant colors | Parenting blogs, family-oriented events |
| Artistic Souls | Creatives, artists, and freelancers | Bohemian, artsy decor; emphasis on creativity | Art galleries, craft fairs |
How much they spend?
Based on the market analysis we have conducted for a home decor shop, customers typically spend between $50 to $200 per month on home decor items. The actual amount varies depending on the type of products they purchase and the scale of their home decor projects.
Research indicates that the average duration of a customer's engagement with our home decor shop ranges from 6 months to 5 years, with some individuals making occasional purchases while others undertake extensive home decorating endeavors.
The estimated lifetime value of an average customer of our home decor shop could range from $300 (6x50) to $12,000 (5x2000).
Therefore, it's reasonable to anticipate that the average customer would contribute around $3,000 in revenue to our home decor shop.
(Disclaimer: the figures provided above are average estimates and may vary depending on specific customer behavior and market conditions.)
Which type(s) of customer(s) to target?
It's something to have in mind when you're writing the business plan for your home goods store.
The most profitable customers for a home decor shop tend to be homeowners in their mid-30s to 50s, often with higher disposable incomes.
These customers are typically in the life stage where they are settling into their homes, renovating, or upgrading their living spaces, making them more willing to invest in quality home decor. They prioritize aesthetics, comfort, and personalization, valuing unique and stylish products.
To target and attract them, the shop can employ targeted digital marketing on platforms like Facebook and Instagram, showcasing visually appealing products, and utilizing SEO to appear in relevant online searches.
Offering loyalty programs, personalized recommendations, and exceptional customer service can help retain these profitable customers, as they appreciate a seamless shopping experience and are more likely to return and refer others due to their affinity for quality home decor.
What is the average revenue of a home decor shop?
The average monthly revenue for a home decor shop can typically range from $5,000 to $50,000. This range, however, can greatly vary depending on several factors including the shop's location, size, stock capacity, and customer base. Let's delve into specific scenarios to understand this better.
You can also estimate your own revenue by using different assumptions with our financial plan for a home decor shop.
Case 1: A quaint little decor shop in a small town
Average monthly revenue: $5,000
This type of shop usually has a limited variety of home decor items, often more generic rather than high-end exclusive designs. Given its location in a small town with less foot traffic and fewer customers seeking home decor, sales volumes are generally lower.
Such shops don't usually offer extra services or high-end products that attract large-ticket purchases. Most transactions would consist of small decor items and occasional home necessity purchases.
Assuming an average transaction value of $25 and around 200 transactions per month, the monthly revenue for this home decor shop would be approximately $5,000.
Case 2: A trendy home decor shop in an urban city's shopping district
Average monthly revenue: $25,000
Positioned in a city's popular shopping area, this type of shop attracts a significant number of walk-in customers. The store features a broader range of products, from basic home accessories to select designer items, appealing to a wider audience.
Unlike the small-town shop, this urban store often collaborates with local artists and may offer personalized home decor consultations, attracting a clientele looking for custom solutions or unique, high-quality finds.
With an average transaction value of $50 and the capacity to handle up to 500 transactions per month, this more centrally-located shop could achieve monthly revenues of $25,000.
Case 3: A high-end luxury decor showroom in an affluent neighborhood
Average monthly revenue: $50,000
This luxury showroom caters to the affluent class with a collection of exclusive, often custom-designed home decor pieces, ranging from luxurious furniture to expensive art pieces. The items sold here are not mass-produced but rather limited-edition pieces curated from various parts of the world.
More than just a retail shop, this is a comprehensive experience center where customers come for bespoke interior design services, consultations with renowned home stylists, and even home makeover services.
Given the premium nature of the products and services offered, the average transaction value at this type of showroom is considerably higher. With an estimated average transaction of $500 and around 100 transactions per month, this high-end home decor showroom can expect to generate monthly revenues of $50,000.
The profitability metrics of a home decor shop
What are the expenses of a home decor shop?
Operating a home decor shop involves expenses for purchasing home decor inventory, rent or lease fees for the store, staff salaries, and marketing efforts.
| Category | Examples of Expenses | Average Monthly Cost (Range in $) | Tips to Reduce Expenses |
|---|---|---|---|
| Rent and Utilities | Shop rent, electricity, water, gas | $1,500 - $3,000 | Consider a smaller space, negotiate rent, use energy-efficient appliances |
| Inventory | Furniture, decorations, artwork, fabrics, etc. | $2,000 - $5,000 | Source wholesale, bulk purchase, and manage inventory efficiently |
| Employee Wages | Salaries, benefits, commissions | $1,500 - $4,000 | Hire part-time or seasonal staff, use performance-based incentives |
| Marketing and Advertising | Online ads, flyers, promotions | $500 - $1,500 | Focus on digital marketing, use social media, and collaborate with influencers |
| Insurance | Property, liability, worker's compensation | $200 - $500 | Shop around for insurance quotes, bundle policies for discounts |
| Maintenance and Repairs | Fixtures, equipment, building upkeep | $300 - $800 | Regular maintenance can prevent costly repairs |
| Point of Sale System | Hardware, software, maintenance | $50 - $150 | Choose cost-effective POS solutions, opt for cloud-based systems |
| Office Supplies | Paper, pens, printer ink, etc. | $50 - $100 | Buy in bulk, go paperless when possible |
| Taxes and Licenses | Business licenses, property taxes | $100 - $300 | Understand tax deductions, pay on time to avoid penalties |
| Bank Fees | Transaction fees, credit card processing | $50 - $200 | Choose banks with low fees, negotiate credit card processing rates |
| Miscellaneous | Unexpected expenses, professional services | $200 - $500 | Set aside a contingency fund, only hire professionals when necessary |
When is a a home decor shop profitable?
The breakevenpoint
A home decor shop becomes profitable when its total revenue exceeds its total fixed and variable costs.
In simpler terms, it starts making a profit when the money it earns from selling home decor items becomes greater than the expenses it incurs for rent, inventory, salaries, and other operating costs.
This means that the home decor shop has reached a point where it covers all its expenses and starts generating income; we call this the breakeven point.
Consider an example of a home decor shop where the monthly fixed costs typically amount to approximately $15,000. Additionally, imagine the average cost of goods sold (variable costs), which includes inventory like home furnishings, linens, and decorative items, is about $10 per item, and the average selling price per item is $30.
A rough estimate for the breakeven point of a home decor shop, would then be around $15,000 in fixed costs. However, to calculate the number of units that need to be sold to reach the breakeven point, we need to consider the gross profit per unit (selling price minus variable costs). In this case, the gross profit per unit is $30 - $10 = $20. So, the shop needs to sell 750 units per month (since $15,000 / $20 = 750) to cover the fixed costs alone.
You have to know that this indicator can vary widely depending on factors such as location, size, pricing, operational costs, and competition. A large home decor shop with higher overheads would obviously have a higher breakeven point than a small boutique that doesn't require much revenue to cover their expenses.
Curious about the profitability of your home decor shop? Try out our user-friendly financial plan crafted for retail businesses. Simply input your own assumptions, and it will help you calculate the amount you need to earn in order to run a profitable business.
Biggest threats to profitability
The biggest threats to profitability for a home decor shop can stem from several key factors.
First, fluctuations in consumer spending due to economic downturns or recessions can lead to reduced customer demand for non-essential items like home decor, impacting sales and revenue.
Second, intense competition from both brick-and-mortar stores and online retailers can put pressure on pricing and profit margins, making it challenging to maintain healthy profits.
Third, inventory management is crucial, as overstocking or understocking products can tie up capital or lead to missed sales opportunities.
Additionally, changes in consumer trends and preferences can quickly render inventory obsolete, resulting in costly markdowns to clear out unsold items.
These threats are often included in the SWOT analysis for a home decor shop.
What are the margins of a home decor shop?
Gross margins and net margins are financial metrics used to assess the profitability of a home decor shop.
The gross margin is the difference between the revenue generated from selling home decor items and the direct costs associated with obtaining those goods, often referred to as the Cost of Goods Sold (COGS).
Essentially, it's the profit remaining after deducting the costs directly related to acquiring the products for the shop, such as purchasing from suppliers, shipping, and handling.
The net margin, however, incorporates all expenses the business incurs, including indirect costs like administrative expenses, marketing, rent, and taxes.
Net margin offers a comprehensive view of the home decor shop's profitability by encompassing both direct and indirect costs.
Gross margins
Home decor shops generally have an average gross margin between 50% and 70%.
This implies that if your home decor shop is generating $15,000 per month, your gross profit would be approximately 60% x $15,000 = $9,000.
Let's illustrate with an example:
Consider a home decor shop that sells various items totaling $3,000 in revenue. However, the shop experiences costs for purchasing these goods from manufacturers and suppliers.
Assuming these costs amount to $1,200, the shop's gross profit would be $3,000 - $1,200 = $1,800.
In this scenario, the gross margin for the home decor shop would be $1,800 / $3,000 = 60%.
Net margins
Home decor shops generally maintain an average net margin from 5% to 20%.
In simpler terms, if your shop earns $15,000 per month, your net profit might be roughly $2,250, representing 15% of the total revenue.
We'll use the same example for consistency:
Let's say our home decor shop made $3,000 from sales. The direct costs (COGS) were $1,200.
Beyond that, the shop incurs various indirect costs, including marketing, administrative costs, store upkeep, utilities, insurance, and possible loan payments. Suppose these additional expenses total $1,000.
After deducting all direct and indirect costs, the shop's net profit would be $3,000 - $1,200 - $1,000 = $800.
In this instance, the net margin for the shop would be $800 / $3,000 = approximately 26.67%.
As a business owner, comprehending the net margin (in contrast to the gross margin) is crucial as it reveals the actual earning capacity of your home decor shop, reflecting the total operational expenses.
At the end, how much can you make as a home decor shop owner?
Understanding that the net margin serves as the primary indicator of your home decor shop's profitability is crucial. It reveals what portion of your earnings remains after covering all operational expenses.
Your profit levels will undoubtedly hinge on your execution efficiency and business strategies.
Struggling home decor shop owner
Makes $800 per month
Initiating a small home decor business with choices like stocking a limited range of non-diverse, low-cost items, minimal marketing efforts, and ignoring customer trends and feedback, could restrict your total revenue to around $4,000.
If expenses aren't meticulously monitored and minimized, your net margin may not exceed 20%. This scenario would result in monthly earnings capping at just $800 (20% of $4,000).
For home decor shop owners, this represents a less-than-ideal financial situation, limiting growth and sustainability.
Average home decor shop owner
Makes $6,000 per month
Opting to run a mainstream home decor shop with a decent variety of products, engaging in regular promotional activities, and maintaining an online presence can boost your total revenue to about $25,000.
Prudent handling of expenses could secure a net margin of around 30%. Consequently, your monthly profit would be around $6,000 (30% of $20,000).
Owners in this bracket typically enjoy moderate success, possibly sustaining a comfortable living while maintaining business operations.
Exceptional home decor shop owner
Makes $35,000 per month
By passionately committing to excellence, from offering an exquisite, diverse product range to delivering stellar customer service, you create a unique shopping experience that captivates a loyal clientele.
Investing in high-quality inventory, comprehensive marketing strategies, and possibly integrating e-commerce can propel your total revenue to a staggering $100,000.
Effective negotiations with vendors, efficient staffing, and cost-saving measures could elevate your net margin to 35%. This leads to impressive monthly profits of approximately $35,000 (35% of $100,000).
Succeeding at this level requires diligence, innovation, and a keen business acumen, transforming your establishment into a go-to destination for home decor enthusiasts.
Regardless of where you currently stand or aspire to be in the home decor retail industry, shaping your destiny begins with a detailed, forward-thinking business plan tailored to your shop's specifics.