This article was written by our expert who is surveying the industry and constantly updating the business plan for an import/export company.
International trade is expanding, but growth is uneven and driven by services, Asia, and policy realignments.
As of October 2025, total trade value set new highs in 2024 and cooled in 2025, with services still outpacing goods and Asia leading momentum. For anyone launching an import/export company, the data below shows where opportunities and risks are shifting right now.
If you want to dig deeper and learn more, you can download our business plan for an import/export company. Also, before launching, get all the profit, revenue, and cost breakdowns you need for complete clarity with our import/export company financial forecast.
Global trade reached about $33 trillion in 2024 (+3.7% YoY), with growth led by services (+9%) over goods (+2%); momentum in 2025 is modest, with Asia still outperforming.
For import/export founders, watch Asia’s electronics and pharmaceuticals, policy-driven tariff shifts, logistics cost swings, and USD volatility; these factors drive margins and route choices.
| Indicator (Oct 2025 view) | Latest Signal | Why it matters for an import/export company |
|---|---|---|
| Total global trade (2024) | ≈ $33T; services +9%, goods +2% YoY | Service-linked logistics, after-sales, and digital trade facilitation are profit levers alongside goods volumes. |
| 2025 trade momentum | G20 Q1 2025 exports +2.0%, imports +3.1% | Plan inventory and credit lines for modest growth; prioritize faster-growing Asia-Pacific lanes. |
| Regional leaders | ASEAN (e.g., Singapore, Vietnam) highly trade-intensive | Consider regional hubs and FTAs (RCEP zone) to reduce duty and lead-time. |
| Country growth standouts | Thailand (+17.8% YoY, Mar 2025); Indonesia (+11.3%, Jun 2025) | Target suppliers/buyers in electronics, processed foods, and industrial goods. |
| Policy and tariffs | New broad US tariffs (baseline ≈10%; higher for select flows) | Re-price SKUs, re-route via FTA partners, and use tariff engineering where legal. |
| Logistics costs | Downtrend since late 2024, but episodic spikes with disruptions | Lock capacity with index-linked contracts; keep buffer in landed-cost models. |
| FX risk | USD swings dominate; EM FX adds local risk/opportunity | Invoice in USD/EUR where possible; hedge exposures with forwards and options. |

What are the current global trade volumes by region and sector, and how have they changed in five years?
Global trade value reached ≈$33T in 2024, with services revenue outgrowing goods and Asia leading volume gains.
From 2020–2024, services expanded about +9% YoY in 2024 while goods rose +2%, and 2025 began with modest G20 growth (exports +2.0%, imports +3.1%).
ASEAN economies such as Singapore and Vietnam remained highly trade-intensive, with trade often exceeding GDP and electronics/industrial goods driving flows.
For an import/export company, this mix means focusing on service-enabled offerings (after-sales, digital documentation) and Asia-centric sourcing or sales routes.
Use region-sector mapping to pick lanes with growth, short lead times, and favorable duties.
| Region / Sector | 2020–2024 evolution | 2025 signal & tactic for import/export firms |
|---|---|---|
| East & South Asia — Electronics | Strong rebound post-2020; capacity expanded in VN/TH/ID | Momentum continues; build supplier rosters in ASEAN and diversify assembly hubs. |
| EU — Pharma & Medical | Stable growth; nearshoring and quality controls intensified | Sustain demand; prioritize compliant cold-chain partners and EU documentation. |
| North America — Services trade | Services outpaced goods; e-commerce enablement grew | Bundle logistics with cross-border services (warranty, returns, fulfillment). |
| Latin America — Agro-processing | Gradual climb; infrastructure constraints remain | Use bonded warehouses and multimodal routes to smooth seasonality. |
| Africa — Consumer goods | Rising from low base; corridor reliability varies | Pilot test markets; partner with regional distributors to manage last-mile costs. |
| Middle East — Energy & Chemicals | Price-driven volatility; logistics hubs scaled up | Anchor shipments via major free zones; hedge fuel surcharges in contracts. |
| Global Services (IT, logistics) | Major driver of total growth | Monetize documentation, compliance, and digital brokerage alongside goods. |
Which countries are the top exporters and importers today, and what are their growth rates?
China, the United States, and Germany remain the top merchandise exporters, while the United States is the largest importer.
In 2025, EU exports rebounded and US imports rose; ASEAN leaders (Thailand, Indonesia, Vietnam) posted double-digit YoY export growth in select months.
Thailand reached about +17.8% YoY in March 2025, Indonesia about +11.3% in June 2025, with electronics, processed foods, and industrial goods as drivers.
For an import/export company, these growth poles indicate where to prioritize prospecting and supplier development.
Use the table to target your top five country pairs and negotiate volume-based rates.
| Country | Role in trade (2025) | Notable 2025 growth signal & action |
|---|---|---|
| China | Top exporter; large surplus | Adjust to tariff changes; diversify to ASEAN assembly to maintain access. |
| United States | Top importer; large deficit | Reprice landed costs under new tariff baselines; optimize US distribution. |
| Germany | Top exporter in EU | Leverage EU rules of origin; pair with Central-Eastern EU suppliers. |
| European Union | Rebounding exports in 2025 | Use EU hubs for pharma/auto; prepare for CBAM-linked data needs. |
| Thailand | Export growth +17.8% YoY (Mar 2025) | Source electronics and auto parts; set up QC near Bangkok/Chonburi. |
| Indonesia | Export growth +11.3% YoY (Jun 2025) | Focus on agro-processing and metals; secure port capacity at Tanjung Priok. |
| Vietnam | Consistent high-tech export gains | Build dual suppliers in North/South; exploit RCEP preferences. |
What policy changes, trade agreements, or tariffs are reshaping flows right now?
- Broad US tariff baseline around 10% on most imports, with higher, targeted rates on specific sectors/origins; periodic revisions require SKU-level repricing.
- Retaliatory measures from key partners (e.g., China, EU, Mexico, Canada) create two-way duties; route planning and rules-of-origin optimization become essential.
- RCEP and upgraded Asian FTAs (e.g., ACFTA enhancements) deepen regional integration and simplify documentation across many ASEAN+ corridors.
- EU sustainability measures (e.g., CBAM-related data requests) push exporters to collect emissions and traceability data.
- Export controls and sanctions in strategic sectors (semiconductors, dual-use goods) demand robust screening, licensing checks, and end-use verification.
How are geopolitical tensions, conflicts, or sanctions affecting trade routes and supply chains?
Policy uncertainty, sanctions, and regional conflicts have increased route risk and forced supply-chain diversification.
Freight indices trended lower since late 2024 on weaker goods demand and added capacity, yet episodic disruptions still trigger sharp, temporary spikes.
Technology and pharma supply chains are leading “friend-shoring” by relocating sensitive stages to lower-risk jurisdictions.
For an import/export company, pre-approve alternates (ports, carriers, incoterms) and maintain 2–3 supplier options per critical component.
You’ll find detailed market insights in our import/export company business plan, updated every quarter.
What role are technology, automation, and digital platforms playing?
Automation and digital customs are cutting clearance times and errors while enabling proactive compliance.
Digital traceability, e-invoicing, and platform-based booking reduce transaction costs and improve on-time performance across Asia and the EU.
For an import/export company, digitize HS classification, origin management, and license workflows to accelerate shipments and reduce penalties.
Adopt API links with forwarders and insurers to get real-time ETAs and claims processing.
This is one of the strategies explained in our import/export company business plan.
Which industries will likely see the fastest trade growth in the next 5–10 years?
- Electronics and semiconductors (assembly shifting into ASEAN; demand from AI/edge devices).
- Pharmaceuticals and medical devices (aging populations; resilient supply priority in EU/US).
- Clean tech and components (batteries, solar, EV parts) driven by decarbonization policies.
- Agro-processing (value-added foods) in emerging markets benefiting from regional demand.
- Trade-related services (logistics tech, testing, certification, after-sales) rising faster than goods.
What is the projected impact of sustainability rules and carbon-neutral commitments?
Sustainability regulations are shifting sourcing toward lower-emission inputs and routes, with documentation as a gating factor.
EU-linked measures increase demand for emissions data (scope, methodology) and for proof of sustainable practices across suppliers.
For an import/export company, collect product-level emissions data and negotiate green-logistics options (biofuel/sustainable aviation fuel).
Offer customers carbon-aware routing and itemized carbon surcharges to protect margins.
We cover this exact topic in the import/export company business plan.
How are shifts in consumer demand—especially in emerging markets—changing trade dynamics?
Emerging-market middle classes are pulling in more electronics, personal care, and processed foods, often via regional suppliers.
Demand growth is strongest where logistics is reliable and digital commerce is widespread, reinforcing intra-Asia trade ties.
For an import/export company, test SKUs regionally, then scale with localized packaging and compliant labeling.
Match assortment to shorter lead times and flexible MOQs for fast-moving consumer niches.
It’s a key part of what we outline in the import/export company business plan.
What are the latest logistics and shipping cost trends and their impact on profitability?
Ocean rates trended down from late 2024 due to weaker goods demand and added capacity.
Disruptions and energy price spikes still cause temporary surges; contracts should reflect index-linked adjustments and service-level penalties.
For an import/export company, blend spot and contract exposure and maintain multi-carrier options.
Use the table to map actions by mode and lane risk.
| Mode / Issue | 2025 trend | Action for import/export firms |
|---|---|---|
| Ocean (FE–NA/EU) | Lower averages vs. 2024; episodic spikes with conflicts/blockages | Use index-linked contracts; keep blank-sailing contingencies. |
| Air freight | Stable to soft except for high-value/urgent lanes | Reserve uplift for launches; co-load to reduce minimums. |
| Fuel & surcharges | Volatile with energy markets | Trigger-based FSC clauses; monitor bunker adjustment factors monthly. |
| Port congestion | Localized; improved vs. 2021–2022 peaks | Pre-book time slots; diversify gateways and drayage partners. |
| Customs clearance | Faster with digitalization in Asia/EU | Adopt e-docs, AEO status, and pre-arrival submissions. |
| Insurance & risk | Higher premiums in select corridors | Bundle cargo insurance; specify security add-ons and tracking. |
| Inventory strategy | From “just-in-time” to “just-in-case” hybrids | Hold buffer stock for critical SKUs; analyze carrying-cost vs. stock-out. |
Which currencies and exchange-rate moves pose the biggest risks or opportunities?
USD volatility is the dominant profitability driver because it is the primary invoicing currency.
EUR is the second anchor for invoicing; EM currencies (e.g., THB, IDR, MXN) introduce local margin swing but also pricing advantages.
For an import/export company, standardize USD/EUR invoicing where possible and hedge predictable exposures with forwards and options.
Map exposures by currency pair and tenor, and set a hedging policy per corridor.
| Currency | Why it matters in 2025 | Tactical response |
|---|---|---|
| USD | Primary invoicing/settlement; swings affect landed costs globally | Price with USD clauses; use rolling hedges and surcharges. |
| EUR | Key for EU trade; interacts with CBAM-linked inputs | Offer EUR pricing for EU buyers; align with EU supplier payments. |
| CNY | Supplier terms; policy shifts influence competitiveness | Negotiate dual-currency options; monitor tariff-adjusted parity. |
| THB / IDR / VND | ASEAN sourcing and export pricing | Batch FX settlements; hedge selectively around seasonal peaks. |
| MXN | Nearshoring to North America increases flows | Use natural hedges (buy/sell MXN); set thresholds for repricing. |
| JPY | Equipment and high-tech components pricing | Structure options around procurement cycles; compare supplier terms. |
| GBP | Volatility can affect UK lanes | Short-tenor hedges; adjust payment terms with UK partners. |
What are the main financing mechanisms and capital flows supporting cross-border trade?
- Documentary trade finance (LCs, SBLCs, documentary collections) remains core for first-time counterparties and higher-risk lanes.
- Supply-chain finance (payables financing, dynamic discounting) lowers working-capital needs and supports volume scaling.
- Export credit agencies and multilateral banks fund capex/logistics infrastructure, especially in Asia and Latin America.
- Digital trade platforms streamline KYC, fraud checks, and receivables financing for SMEs.
- Rising interest rates and policy uncertainty add cost; fix-rate facilities where possible and diversify lenders.
What are the leading forecasts for overall trade growth in the short and medium term?
Short-term (1–2 years): baseline growth around 2–3% annually, with downside risk from new tariffs and macro slowdowns.
Medium-term (5–10 years): services, clean tech, electronics, and compliant supply chains are set to outpace commodities/traditional manufacturing.
For an import/export company, growth depends on policy easing, FTA usage, and digitized compliance.
Use the table to align your growth plan with likely sector and lane winners.
| Horizon | Baseline projection (Oct 2025 view) | What to prioritize (import/export) |
|---|---|---|
| 2026–2027 | ~2–3% annual global trade growth | Tariff-aware pricing; hybrid inventory; multi-carrier contracts. |
| 2028–2030 | Gradual acceleration if policy risks ease | Scale ASEAN/EU corridors; invest in compliance tech and data. |
| Electronics | Above-trend with AI device cycle and regionalization | Dual-sourcing; origin management to optimize duties. |
| Pharma/Medtech | Resilient, regulation-driven growth | Cold-chain partners; strict labeling/QMS alignment. |
| Clean tech | High growth via decarbonization spend | CBAM-ready data; long-term supplier MoUs for cells/modules. |
| Agro-processing | Steady growth with EM demand | Seasonal hedging; sanitary/phytosanitary (SPS) readiness. |
| Services trade | Continues to outpace goods | Monetize brokerage, documentation, and after-sales bundles. |
Conclusion
This article is for informational purposes only and should not be considered financial advice. Readers are encouraged to consult with a qualified professional before making any investment decisions. We accept no liability for any actions taken based on the information provided.
Want to keep building your import/export company step by step?
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Sources
- UNCTAD — Global Trade Update (March 2025)
- OECD — International Trade Statistics, Q1 2025
- UNCTAD — Global trade grew $300B in H1 2025
- BBC — Coverage on recent US tariff policy
- Trade Compliance Resource Hub — Tariff Tracker (2025)
- J.P. Morgan — Research on US tariffs and trade
- UNCTAD — Global Trade Update (September 2025)
- UNCTAD — Trade and Development Technical Report (2025)
- UN Comtrade — International Merchandise Trade
- World Bank — World Integrated Trade Solution (WITS)
-Revenue tools for an import/export company
-Import/export financing: methods and tips
-Import/export pricing strategy: how to set margins


