Lawn Care Market Trends and Industry Forecast

This article was written by our expert who is surveying the industry and constantly updating the business plan for a landscaping company.

Who wrote this content?

The Dojo Business Team

A team of financial experts, consultants, and writers

We're a team of finance experts, consultants, market analysts, and specialized writers dedicated to helping new entrepreneurs launch landscaping companies. We help you avoid costly mistakes by providing detailed business plans, accurate market studies, and reliable financial forecasts to maximize your chances of success from day one—especially in the landscaping and lawn care market.

What is the current global market size and how has it changed in five years?

The global lawn care market (products and services) stands around $130–$143 billion today, with landscaping services globally exceeding $350 billion.

Since 2019, the combined market has grown roughly 6–7% per year, supported by residential maintenance, upgrades, and equipment refresh cycles.

Within that total, equipment is about $44 billion and consumables are about $24–25 billion in 2025, while the U.S. services market alone is well over $290 billion when broadly defined.

For a landscaping company, this means there is sustained demand to capture with the right mix of recurring services and targeted upsells.

What growth rates are expected over the next 5–10 years, globally and by region?

Global CAGR is expected around 6.4–7% through the early-to-mid 2030s.

The fastest growth is projected in Asia (notably China ~8.6% and India ~8.0%), followed by parts of Europe (Germany ~7.4%, France ~6.7%, UK ~6.1%).

The U.S. outlook is solid at ~5–5.4% annually, with equipment approaching ~$82 billion globally by 2035 as battery and robotic categories scale.

As a landscaping company, plan for capacity, labor, and capital equipment to align with multi-year growth and local climate needs.

Which customer segments drive demand and how are preferences shifting?

Residential customers remain the largest driver of revenue for landscaping companies.

Dual-income households, aging homeowners, and HOAs are moving from DIY to “done-for-me,” preferring subscriptions and app-scheduled visits.

Commercial and municipal clients are increasing spend on curb appeal, water efficiency, and native plantings to meet sustainability goals.

Expect higher uptake of seasonal packages, eco-fertilization, and smart irrigation as convenience and compliance become priorities.

What technologies are changing products, equipment, and services right now?

• Battery and electric handhelds/ride-ons reduce noise, fuel, and maintenance while aiding regulatory compliance.
• Robotic and AI/GPS/IoT-enabled mowers cut labor hours and standardize cut quality for predictable contracts.
• Smart irrigation controllers and soil sensors optimize water use and upsell monitoring subscriptions.
• Routing/CRM/quoting software improves utilization, reduces windshield time, and standardizes pricing.
• Digital booking and subscription platforms increase lead flow and retention with autopay and reminders.

This is one of the strategies explained in our landscaping company business plan.

How do environmental rules and sustainability trends reshape offers and delivery?

Tighter water restrictions, fertilizer limits near waterways, and chemical bans are changing product choices and service methods.

Landscaping companies are shifting toward drought-tolerant grasses, native plants, organic fertilizers, and soil health programs.

Compliance adds operational overhead, but eco-packages command premium pricing and reduce risk during audits.

Document your eco-processes, train crews, and communicate savings (water, noise, emissions) in every proposal.

How is climate change altering demand patterns across regions?

Climate variability is creating demand spikes for drought-tolerant turf, irrigation retrofits, and storm-repair services.

Regions facing heat and water stress are adopting xeriscaping, drip systems, and turf alternatives at a faster rate.

Cooler, wetter seasons drive disease control and drainage work; extreme events create episodic cleanups and hardscape repairs.

Design your service mix for your climate band and add resilience offers (mulch, soil amendments, drainage) to stabilize revenue.

Who are the leading companies and how concentrated is the market?

The competitive landscape is fragmented, with national leaders and many strong regionals.

Notable names include BrightView, Davey Tree, TruGreen, Ruppert Landscape, Scotts Miracle-Gro, Toro, Husqvarna, Deere, Stihl, and Makita across services and equipment.

BrightView exceeds $2.8 billion in revenue, but thousands of local operators hold meaningful share in their metros.

For a new landscaping company, localized route density and superior service responsiveness beat national scale in many markets.

Which new entrants and disruptors are changing the game?

Digital-first marketplaces and robotics specialists are reshaping customer acquisition and crew productivity.

Robotic mower entrants (for example, emerging AI/GPS brands) and eco-focused startups push incumbents toward automation and organic programs.

Subscription-based lawn health platforms and app-native booking tools compress sales cycles and lift retention.

Evaluate partnerships with robotics and software vendors to differentiate without heavy R&D spend.

Which sales channels are gaining traction: retail, e-commerce, or direct?

E-commerce and direct-to-consumer are growing fastest for consumables and smart devices.

Traditional retail (big-box and garden centers) remains vital, but discovery and booking increasingly start online.

For landscaping companies, direct digital funnels (SEO, LSA, marketplaces) reduce CAC and enable subscriptions.

Build an online quote flow, fast scheduling, and autopay to capture “search-to-service” demand.

You’ll find detailed market insights in our landscaping company business plan, updated every quarter.

How are prices and margins evolving across models?

Pricing is trending upward where firms bundle eco-services and automation to deliver consistent quality.

Service margins typically run 5–15% depending on route density, crew mix, and upsells; equipment/tech providers reach 15–30%.

Subscription programs, smart irrigation monitoring, and seasonal packages help stabilize cash flow and raise ARPU.

Track job costing weekly and re-price low-margin SKUs or zones quarterly to maintain discipline.

What recent M&A and partnerships are reshaping competition?

Consolidators are acquiring regional specialists and tech startups to expand service footprints and digital capabilities.

Vendors and service firms are partnering on smart irrigation, robotics, and battery ecosystems to meet new regulations.

Local operators that package tech + eco-natives can compete effectively without selling their companies.

Keep optionality: build process IP, then evaluate franchise, license, or roll-up offers against your local growth runway.

We cover this exact topic in the landscaping company business plan.

What risks could slow growth, and how are firms addressing them?

Key risks are climate variability, labor shortages, and rising compliance costs for water and chemicals.

Operators respond with automation (robotics, software), resilient plant palettes, and water-saving retrofits that earn premium pricing.

Diversifying into drainage, native plant installs, and smart irrigation offsets weather-driven volatility in mow/trim revenue.

Build a hiring pipeline, cross-train crews, and maintain cash buffers equal to at least 1–2 payroll cycles.

[Table] What is the detailed five-year evolution of market size?

The market has grown steadily since 2019, with clear sub-segments expanding at different speeds that matter for a landscaping company’s service mix and procurement.

[Table] What growth should you plan for by region over the next decade?

Regional growth varies meaningfully; align your landscaping company’s service lineup and sourcing to the climate, regulation, and income dynamics of your territory.

[Table] How are pricing strategies and margins trending by business model?

Margins improve when landscaping companies bundle recurring maintenance with smart irrigation and eco-services, optimize routes, and automate quoting and billing.

Which distribution channels are winning for products and services?

E-commerce and direct digital funnels are scaling fastest, while traditional retail remains important for discovery and bulky equipment.

For a landscaping company, SEO, local services ads, and marketplaces reduce acquisition costs and support subscriptions.

Vendors increasingly sell smart devices DTC; align with preferred platforms to streamline installs and monitoring.

Measure close rates by channel monthly and reallocate spend to the top performers.

It’s a key part of what we outline in the landscaping company business plan.

What should a new landscaping company do first to capitalize on these trends?

Start with a focused service stack, route density, and clear pricing tiers.

Adopt battery tools, add irrigation audits, and offer eco-fertility or native conversions to meet regulations and customer demand.

Implement CRM/quoting and online booking to compress lead-to-cash and reduce admin time.

Review pricing quarterly and track per-crew gross margin to keep profitability visible and controllable.

Get expert guidance and actionable steps inside our landscaping company business plan.

Conclusion

This article is for informational purposes only and should not be considered financial advice. Readers are encouraged to consult with a qualified professional before making any investment decisions. We accept no liability for any actions taken based on the information provided.

Sources

1. Precedence Research — Lawn & Garden Consumables Market
2. Future Market Insights — Lawn & Garden Equipment
3. Market Research Future — Lawn Care Market
4. Next Move Strategy Consulting — Lawn Care Services
5. IMARC — United States Lawn Care Market
6. Grand View Research — Landscaping Services
7. Global Market Insights — Lawn & Garden Equipment
8. Mordor Intelligence — U.S. Lawn Care Market
9. The Business Research Company — Landscaping Services
10. LawnStarter — Lawn Care & Landscaping Statistics