The financial plan for a personal training business

personal trainer profitability

Running a successful personal training business is not just about having the right certifications and fitness knowledge; it's also about making smart financial decisions.

In this post, we'll dive into the essentials of crafting a financial plan that can help your personal training services thrive.

From understanding your initial investment to managing daily expenses and projecting future growth, we're here to guide you through each step.

So, let's get started on the path to making your personal training career a financial success!

And if you need to get a full 3-year financial analysis of your personal training business without having to do any calculations, please download our financial plan tailored for personal trainers.

What is a financial plan and how to make one for your personal training business?

A financial plan for a personal training business is an essential roadmap for navigating the financial aspects of your fitness-focused enterprise.

Think of it as designing a workout routine: You need to identify the resources you have, the fitness goals you aim to achieve, and the costs associated with running your personal training sessions. This plan is crucial when starting a new personal training business, as it turns your passion for fitness into a structured and economically feasible endeavor.

So, why create a financial plan?

Imagine you're planning to open a dynamic personal training studio. Your financial plan will help you understand the expenses involved - such as leasing your studio space, purchasing fitness equipment, initial costs for marketing, hiring support staff, and liability insurance. It’s like checking your gym bag and bank balance before embarking on a fitness journey.

But it's more than just a tally of costs.

A financial plan can offer insights akin to mastering a complex exercise technique. For example, it might reveal that high-end fitness machines are too costly, prompting you to opt for versatile, multi-functional equipment. Or, you might find that a large team of trainers isn't necessary initially.

These insights help you avoid overspending and overcommitting.

Financial plans also serve as a forecasting tool to identify potential risks. Suppose your plan indicates that reaching your break-even point – where your income matches your expenses – is only achievable if you maintain a certain number of clients monthly. This insight flags a risk: What if client retention drops? It encourages you to consider alternative strategies, like offering online training sessions or group classes, to boost revenue.

How does this differ for personal training businesses compared to other businesses? The primary difference lies in the types of costs and the pattern of revenue.

That’s why the financial plan our team has developed is specifically tailored to the personal training business. It cannot be directly applied to other business models.

Personal training businesses have unique expenses such as specialized equipment, certification costs, and potentially higher insurance premiums. Their revenue may also vary more significantly - consider how New Year resolutions might spike client interest, while other periods might be slower. This contrasts with, for instance, a retail business, where inventory concerns and sales patterns are different.

Clearly, our financial plan takes into account all these specific elements, enabling you to create accurate financial projections for your new personal training venture.

business plan personal training business

What financial tables and metrics include in the financial plan for a personal training business?

Creating a financial plan for a new personal training business is a key step in ensuring the success and sustainability of your venture.

Understand that your future personal training business's financial plan is more than mere numbers on paper; it's a strategic guide that navigates you through the start-up phase and aids in maintaining the business over time.

Let's begin with the most fundamental component: the startup costs. This encompasses everything required to launch your personal training business.

Consider the cost of leasing or purchasing a space, fitness equipment, initial marketing and branding expenses, staff uniforms, and even the sign outside your studio. These costs offer a clear view of the initial investment needed. We have already itemized them in our financial plan, so you won’t have to search elsewhere.

Next, contemplate your operating expenses. These are ongoing costs incurred regularly, like salaries for your trainers and support staff, utility bills, equipment maintenance, and other day-to-day expenses. Estimating these expenses accurately is crucial to understand how much your business needs to earn to be profitable.

In our financial plan, we've pre-filled all the values, giving you a good idea of what to expect for a personal training business. Of course, these assumptions can be easily adjusted in the 'assumptions' tab of our financial plan.

One of the most important tables in your financial plan is the cash flow statement (included in our financial plan). It illustrates how cash is expected to flow in and out of your business.

It’s a monthly (and annual) breakdown, detailing your projected revenue (how much money you anticipate making from training sessions) and your projected expenses (the costs of running the training business). This statement is vital for predicting periods when you might need extra cash reserves or when you can plan for growth or equipment upgrades.

Another crucial table is the profit and loss statement, also known as the income statement, which is also included in our financial plan.

This official financial table gives you insight into the profitability of your personal training business over a certain period. It lists your revenues and subtracts the expenses, indicating whether you're making a profit or a loss. This statement is particularly important for assessing the financial health of your business over time.

Lastly, don't overlook the break-even analysis (also included, of course). This calculation shows how much revenue your business needs to generate to cover all its costs, both initial and ongoing. Knowing your break-even point is crucial as it provides a clear sales target.

We've also incorporated additional financial tables and metrics in our financial plan (provisional balance sheet, financing plan, working capital requirement, ratios, charts, etc.), offering you a comprehensive and detailed financial analysis of your prospective personal training business.

business plan personal training business

Can you make a financial plan for your personal training business by yourself?

Yes, you actually can!

As mentioned above, we have developed a user-friendly financial plan specifically tailored for personal training business models.

This plan includes financial projections for the first three years of operation.

Within the plan, you'll find an 'Assumptions' tab that contains pre-filled data, covering revenue assumptions, a detailed list of potential expenses relevant to personal training businesses, and a hiring plan. These figures can be easily customized to align with your specific project requirements.

Our comprehensive financial plan encompasses all essential financial tables and ratios, including the income statement, cash flow statement, break-even analysis, and a provisional balance sheet. It's fully compatible with loan applications and caters to entrepreneurs of all levels, including beginners, requiring no prior financial expertise.

The process is automated to eliminate the need for manual calculations or complex Excel manipulations. Simply input your data into designated fields and select from the provided options. We have streamlined the process to make it user-friendly, even for those unfamiliar with financial planning tools.

Should you encounter any issues, please don't hesitate to reach out to our team. We guarantee a response within 24 hours to troubleshoot any problems. Additionally, we offer a complimentary review and correction service for your financial plan once you have filled all your assumptions.

business plan fitness trainer

What are the most important financial metrics for a personal training business?

Succeeding in the personal training business involves a deep understanding of fitness trends and the science of financial management.

For a personal training business, certain financial metrics are particularly crucial. These include your revenue, cost of services provided (COSP), gross profit margin, and net profit margin.

Your revenue accounts for all income from training sessions and packages, providing a clear picture of the market's response to your services. COSP, which includes the cost of trainers and direct expenses, aids in understanding the direct costs associated with your services.

The gross profit margin, calculated as (Revenue - COSP) / Revenue, reflects the efficiency of your service delivery, while the net profit margin, the percentage of revenue remaining after all expenses, indicates your overall financial health.

Projecting sales, costs, and profits for the first year involves a thorough analysis of various factors. Start by researching the local market and your target clientele. Estimate your sales based on factors like local demand, competition, and pricing strategy.

Costs can be categorized into fixed costs (like rent and utilities for your training space) and variable costs (like equipment maintenance and hourly wages for trainers). Be prudent in your estimates and consider seasonal fluctuations in clientele and costs.

Creating a realistic budget for a new personal training business is vital.

This budget should cover all anticipated expenses, including rent for your training space, utilities, equipment, initial marketing, labor, and an emergency fund. It's also important to allocate funds for unforeseen expenses. Maintain flexibility in your budget and adjust it regularly based on actual performance.

In financial planning for a personal training business, key metrics include your break-even point, cash flow, and client retention rate.

The break-even point indicates the number of sessions or clients needed to cover your costs. Positive cash flow is crucial for day-to-day operations, while a high client retention rate signifies effective client satisfaction and service quality.

Financial planning can vary significantly between different types of personal training businesses.

For example, a high-volume, low-cost training facility might focus on maximizing client numbers with standardized programs, whereas a boutique studio might have higher costs for specialized services, focusing on a premium client experience.

Recognizing signs that your financial plan might be unrealistic is key. We have detailed them in the “Checks” tab of our financial model. This will guide you in quickly correcting and adjusting your financial plan to get relevant metrics.

Red flags include consistently missing client acquisition targets, rapidly depleting cash reserves, or a drop in client retention rates. If your actual numbers are consistently far off from your projections, it's a clear sign that your financial plan needs a review.

Lastly, key indicators of financial health in a personal training business's financial plan include a stable or growing profit margin, healthy cash flow that comfortably covers all expenses, and consistent achievement or surpassing of client acquisition and retention targets.

No worries, all these indicators are “checked” in our financial plan, and you will be able to adjust them as needed.

You can also read our articles about:
- the business plan for a personal training business
- the profitability of a a personal training business

business plan personal training business
Back to blog