If you're starting a personal trainer business, understanding package pricing is essential to attracting and retaining clients while ensuring profitability. Below, we break down the different types of packages available, their costs, and the extra services you might include to offer a complete experience.
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As a personal trainer, offering well-structured packages is one of the best ways to provide value and generate predictable revenue. In this article, we’ll explore the common pricing structures and benefits of package deals, so you can make informed decisions for your business.
We cover everything from the number of sessions in a package to what additional services you might offer. Whether you’re offering one-on-one, semi-private, or group training, understanding how pricing works is crucial for success.
Additionally, we'll look at the different factors that influence pricing, including location, payment flexibility, and the type of training format.
Personal trainers typically offer a variety of packages, ranging from single sessions to long-term commitments. The more sessions you buy, the lower the per-session rate becomes. Services like progress tracking, nutrition advice, and online coaching can also be included, depending on the package.
| Package Type | Sessions Included | Average Price per Session |
|---|---|---|
| Single Sessions | 1 | $50–$100 |
| Starter Packages | 3–5 | $45–$80 |
| Standard Packages | 10–30 | $40–$75 |
| Long-Term Packages | 36+ | $30–$70 |
| Group Sessions | Varies | $20–$50 per person |
What are the typical package options offered by personal trainers?
Personal trainers typically offer a range of package options to suit different client needs and budgets. These packages include single sessions, starter packs (3–5 sessions), standard packages (10, 20, or 30+ sessions), and long-term packages (spanning several months).
Some trainers offer monthly plans, which typically include 4 to 12 sessions per month. Additionally, more intensive packages for specific goals (e.g., weight loss, fitness transformations) can include 36 sessions or more, with clients training multiple times a week.
These packages allow clients to commit for a longer period, often resulting in a lower per-session rate.
How many sessions are usually included in each package?
The number of sessions in each package varies, but most packages fall within the following ranges:
- Single sessions: 1
- Starter packs: 3–5 sessions
- Standard packages: 10–30 sessions
- Long-term packages: 36+ sessions (e.g., for 3 sessions per week for 3 months)
For more intensive goals, trainers may offer bulk packages that span several months, with clients training 2–3 times per week.
What is the cost per session when purchased in a package compared to a single session?
When clients purchase a package of sessions, the per-session price is typically lower than buying single sessions. For example, single sessions can cost $50–$100 per session, but if a client buys a package of 10 or more sessions, the per-session rate can drop to $40–$75, or even lower for larger bundles.
In many cases, the price per session decreases significantly as the number of sessions increases.
Are there discounts for committing to larger packages or longer timeframes?
Yes, personal trainers often offer discounts for larger packages or longer time commitments. As the number of sessions increases, the per-session price typically decreases.
For example, committing to 10, 20, or 50+ sessions often results in progressively lower rates per session. This helps both the trainer and the client commit to a more consistent training schedule, which is often more effective for reaching fitness goals.
What is the average monthly cost for clients who train two to three times per week?
The monthly cost for clients training 2–3 times a week can vary based on the type of training and location:
- One-on-one training: $250–$600 per month (or 7,000–15,000 THB in Bangkok)
- Semi-private/group training: $120–$300 per month (per person)
Do packages differ in price depending on whether sessions are one-on-one, semi-private, or group-based?
Yes, the pricing varies significantly based on the type of session:
| Session Type | Price Range (US/Canada) | Price Range (Bangkok) |
|---|---|---|
| One-on-one | $50–$100 | 1,200–1,500 THB |
| Semi-private | $65–$150 per session (total) | 800–1,000 THB per person |
| Group | $20–$50 per person | 330–600 THB per person |
Are nutrition guidance, progress tracking, or customized workout plans included in the package pricing?
Most personal trainers include basic services like personalized workout plans and progress tracking in their packages. Some packages, especially premium or long-term ones, may include additional services like nutrition guidance, monthly check-ins, and body composition tracking.
These services provide added value and help clients stay on track with their goals.
What is the cancellation or rescheduling policy for package sessions?
Most personal trainers require a 24-hour notice to cancel or reschedule a session. If clients fail to provide enough notice, they may be charged in full for the missed session.
Some trainers may allow rescheduling within a set period, but missed sessions are rarely refunded unless there are extenuating circumstances.
Do personal trainers offer flexible payment plans for larger packages?
Yes, many personal trainers offer flexible payment plans for larger packages. These can include monthly payments or interest-free installments to make it easier for clients to commit to long-term training programs.
Flexible payment options can be especially attractive for clients signing up for intensive or premium packages.
Are online or hybrid training packages priced differently from in-person sessions?
Yes, online or hybrid training packages are generally priced lower than in-person sessions. Online sessions, where the trainer provides guidance remotely, can cost 15–30% less than face-to-face training.
Hybrid packages, which combine both in-person and online training, may fall somewhere in between.
Is there a difference in pricing between independent personal trainers and those working at fitness clubs or gyms?
Yes, there is typically a price difference. Personal trainers who work independently often have more flexibility and lower overhead costs, which can result in lower prices.
Trainers who work in gyms or fitness clubs may charge more due to the facility fees, but they might also offer more variety in their packages and access to additional services.
What is the usual price range for package deals in the local market today?
The price range for personal training packages can vary depending on location. For example, in Bangkok, one-on-one sessions range from 1,200 to 1,500 THB per session, with discounts for larger bundles. In the US and Europe, single sessions typically range from $50 to $100, with package rates dropping to $40 to $75 per session for larger commitments.
Conclusion
This article is for informational purposes only and should not be considered financial advice. Readers are encouraged to consult with a qualified professional before making any investment decisions. We accept no liability for any actions taken based on the information provided.
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