This article was written by our expert who is surveying the industry and constantly updating the business plan for a psychologist practice.
If you're planning to start a psychologist practice, understanding session rates is essential for setting competitive prices and building a sustainable business.
Session rates for psychologists vary significantly based on location, specialization, provider type, and service format. In regions like Bangkok and Chiang Mai, rates range from ฿1,800 to over ฿8,000 per session depending on these factors. This pricing structure directly impacts your revenue potential and positioning in the market.
If you want to dig deeper and learn more, you can download our business plan for a psychologist practice. Also, before launching, get all the profit, revenue, and cost breakdowns you need for complete clarity with our psychologist practice financial forecast.
Psychologist session rates in Thailand vary widely based on location, specialization, and service format.
Clinical psychologists typically charge higher rates than counselors, with significant differences between cities and practice settings.
| Category | Bangkok Rates | Chiang Mai Rates |
|---|---|---|
| Clinical Psychologists | ฿2,100-4,025 per session (50-60 min) | ฿3,500-5,175 per session (50-60 min) |
| Counselors/Psychotherapists | ฿1,800-3,450 per session (50-60 min) | ฿3,000-4,600 per session (50-60 min) |
| Couples/Family Sessions | ฿2,200-6,325 per session (50-100 min) | ฿2,200-6,325 per session (50-100 min) |
| Online Therapy | ฿1,800-3,680 per session | ฿2,500-4,600 per session |
| Premium Services | ฿5,000-8,000+ per session | ฿5,000-8,000+ per session |
| Private Practice | ฿2,100-4,025 average | ฿3,500-5,175 average |
| Rate Increase (2022-2025) | Up to 34% in premium districts | Up to 34% in premium districts |

What is the average session rate for licensed psychologists in Bangkok and Chiang Mai?
Licensed psychologists in Bangkok charge between ฿2,100 and ฿4,025 per session, while those in Chiang Mai charge ฿3,500 to ฿5,175 per session for individual therapy.
These rates apply to standard 50-60 minute sessions with clinical psychologists in private practice settings. The higher rates in Chiang Mai reflect the concentration of expat-focused services and premium districts where international clients are willing to pay more for English-speaking providers.
Bangkok's lower rate range is influenced by greater competition and more diverse provider options, including both Thai-speaking and international psychologists. Premium districts in Bangkok, such as business and expat areas, tend toward the higher end of this range.
Location within each city matters significantly—psychologists practicing in central business districts or areas with high concentrations of expatriates command prices at the upper end of these ranges.
How do rates differ between clinical psychologists, counseling psychologists, and psychotherapists?
Clinical psychologists charge the highest rates, ranging from ฿2,100-4,025 in Bangkok and ฿3,500-5,175 in Chiang Mai, while licensed counselors and psychotherapists typically charge 15-20% less.
Counselors and psychotherapists in Bangkok charge approximately ฿1,800-3,450 per session, and ฿3,000-4,600 in Chiang Mai for similar session lengths. This rate difference reflects the additional training and credentials that clinical psychologists hold, particularly doctoral-level education and specialized clinical training.
Clinical psychologists can conduct psychological assessments and diagnose mental health conditions, which justifies their premium pricing. Counseling psychologists and psychotherapists, while highly trained, typically focus on talk therapy and counseling interventions without the same diagnostic authority.
The credential gap translates directly to pricing power in the marketplace, with clients often willing to pay more for providers with PhD or PsyD qualifications.
What are the typical session lengths associated with these rates?
Standard individual therapy sessions last 50-60 minutes across all provider types and price ranges.
Couples and family therapy sessions run longer, typically 60-100 minutes, to accommodate multiple participants and more complex dynamics. Group therapy sessions generally span 60-90 minutes, allowing sufficient time for each participant to engage while maintaining efficiency.
Some providers offer shorter 30-minute check-in sessions at proportionally reduced rates, while extended sessions of up to 120 minutes are available for intensive work at correspondingly higher fees. The 50-60 minute individual session remains the industry standard and serves as the baseline for pricing calculations in psychology practices.
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How do rates vary between private practice, clinics, and online therapy platforms?
| Setting Type | Bangkok Rates | Chiang Mai Rates |
|---|---|---|
| Private Practice | ฿2,100-4,025 per session (highest rates due to overhead and personalized service) | ฿3,500-5,175 per session (premium positioning with expatriate clientele) |
| Private Clinics | ฿2,000-4,025 per session (comparable to private practice, sometimes lower) | ฿2,000-4,025 per session (varies by clinic prestige and location) |
| Public Clinics | Covered by universal health coverage for eligible patients (minimal out-of-pocket) | Covered by universal health coverage for eligible patients (minimal out-of-pocket) |
| Online Therapy Platforms | ฿1,800-3,680 per session (10-25% less than in-person due to reduced overhead) | ฿2,500-4,600 per session (slightly higher than Bangkok online rates) |
| International Online Platforms | Similar to local online rates (฿1,800-3,680) | Similar to local online rates (฿2,500-4,600) |
| Group Practice Settings | ฿2,000-3,500 per session (shared overhead reduces individual practitioner costs) | ฿3,000-4,500 per session (benefits from shared resources) |
| Rate Difference (In-Person vs Online) | ฿500-1,500 lower for online sessions | ฿500-1,500 lower for online sessions |
What factors most influence the session rate for psychology practices?
Five primary factors determine session rates: provider experience and qualifications, specialization area, geographic location, therapy type, and service format.
Senior psychologists with doctoral degrees (PhD or PsyD) command significantly higher fees than newer practitioners or those with master's-level credentials. A psychologist with 15 years of experience may charge 40-60% more than a newly licensed provider in the same city.
Specialization in high-demand areas like trauma therapy, neuropsychological assessment, or specific treatment modalities adds premium pricing. Location matters enormously—practices in central business districts, expat neighborhoods, or affluent areas charge substantially more than those in suburban or residential zones.
The type of therapy also affects pricing, with individual sessions serving as the baseline, couples and family therapy priced 25-50% higher, and group therapy typically 50% less expensive per person. Service format plays a role too, with in-person sessions generally costing 10-25% more than virtual sessions due to overhead expenses.
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What is the price range for initial consultations compared to regular follow-up sessions?
Initial consultations are typically priced the same as standard therapy sessions, ranging from ฿2,100-5,175 depending on location and provider type.
Some psychologists charge slightly more for first sessions if they include comprehensive intake assessments or extended evaluation time. However, this practice is not universal, and many practitioners maintain consistent pricing to simplify their fee structure and reduce barriers to access.
A minority of providers offer discounted initial consultations as a marketing strategy to attract new clients, but these discounts are uncommon in the Thai psychology market. When offered, introductory rates might be reduced by 10-20% from the standard session fee.
Most psychology practices find that maintaining uniform pricing between initial and follow-up sessions creates clearer expectations and more straightforward billing processes.
Are there different pricing structures for individual, couple, and family sessions?
Yes, couples and family therapy sessions cost significantly more than individual sessions due to longer session times and the complexity of working with multiple clients simultaneously.
Individual therapy serves as the baseline rate at ฿2,100-5,175 per 50-60 minute session. Couples therapy typically costs 25-40% more, ranging from ฿2,200-6,325 for sessions lasting 60-100 minutes. Family therapy follows similar pricing to couples work, reflecting the extended time and specialized skills required.
Group therapy offers the most economical option at approximately 50% less than individual rates per person, making it an accessible entry point for clients with budget constraints. The per-person cost in group settings typically ranges from ฿900-2,000 per session.
These pricing differentials reflect both the time investment and the specialized training required to manage multiple interpersonal dynamics effectively during therapeutic sessions.
What is the average rate difference between in-person and virtual therapy sessions?
Virtual therapy sessions cost 10-25% less than in-person sessions, with an average difference of ฿500-1,500 per session.
Online therapy in Bangkok ranges from ฿1,800-3,680 compared to ฿2,100-4,025 for in-person sessions. In Chiang Mai, virtual sessions cost ฿2,500-4,600 versus ฿3,500-5,175 for face-to-face appointments. This pricing gap reflects reduced overhead costs for online providers, who save on office rent, utilities, and commuting time.
The cost savings make online therapy particularly attractive in premium districts where office space commands high rents. Virtual sessions also eliminate travel time and costs for clients, adding to the overall value proposition.
Despite the lower price point, many psychologists report that online sessions maintain therapeutic effectiveness for most conditions, making the format both economical and clinically sound.
How do insurance coverage and reimbursement rates typically affect the out-of-pocket cost?
Insurance coverage for psychology services varies widely, with some public schemes offering full coverage with referrals while private insurance provides limited reimbursement.
Public health coverage in Thailand may fully cover psychiatrist and psychologist sessions for eligible individuals with proper referrals, reducing out-of-pocket costs to minimal amounts. However, private insurance policies typically offer partial reimbursement, often covering only 50-70% of session costs for designated mental health benefits.
Many psychology practices operate outside insurance networks, requiring clients to pay full fees upfront and seek reimbursement independently. This means patients often face substantial out-of-pocket expenses initially, even when insurance coverage exists.
The reimbursement process can be complex and time-consuming, with insurers sometimes challenging claims or limiting the number of covered sessions annually. As a result, many clients in private practice settings pay directly and absorb the full cost without insurance involvement.
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What are the average discounts or sliding-scale options available for lower-income clients?
- Independent practitioner sliding scales: Many solo psychologists offer income-based discounts of 20-40% for clients demonstrating financial need, making therapy more accessible to lower-income populations.
- University clinic services: Training clinics affiliated with universities often provide heavily subsidized sessions at 50-70% below market rates, with doctoral students providing care under supervision.
- Community mental health centers: Public and nonprofit providers may offer free or minimal-cost sessions (฿500-1,000) for qualifying individuals based on income verification.
- Payment plan arrangements: Some practices allow clients to spread costs over multiple payments, reducing the immediate financial burden even if the total rate remains unchanged.
- Pro bono commitments: Individual psychologists may reserve 2-5 session slots per week for pro bono clients, though availability varies greatly by practice and typically requires waitlisting.
What are the current trends in pricing over the past year—are rates increasing or stabilizing?
Psychology practice rates have increased significantly over the past year, with some regions reporting rate hikes of up to 34%, particularly in premium districts and private practice settings.
These increases outpace general inflation and reflect growing demand for mental health services combined with limited provider availability. Private practices in city-center locations have experienced the steepest increases, as practitioners adjust rates to match rising overhead costs and market positioning.
Specialized therapy services have seen even sharper price increases than general practice, with trauma therapy and neuropsychological assessment rates climbing faster than standard talk therapy. The trend toward higher rates appears likely to continue through 2025 as demand continues to exceed supply in many markets.
Some stabilization may occur in less affluent areas or among newer practitioners entering saturated markets, but overall trajectory remains upward across most segments of the psychology practice industry.
What are the expected rates for premium or specialized therapy services, such as trauma or neuropsychological assessments?
| Specialized Service | Rate Range | Details |
|---|---|---|
| Trauma Therapy (EMDR, CPT) | ฿5,000-8,000 per session | Requires specialized certification and training; sessions may extend beyond standard 60 minutes; higher rates reflect advanced expertise and intensive therapeutic work |
| Neuropsychological Assessment | ฿6,000-8,000+ per session | Multi-hour assessments requiring doctoral-level training; includes testing, scoring, interpretation, and detailed report writing; often billed at 1.5-2x standard rates |
| Psychological Testing (IQ, ADHD) | ฿5,500-7,500 per assessment | Comprehensive evaluations spanning 2-4 hours plus report preparation; specialized instruments and interpretation expertise justify premium pricing |
| Forensic Psychology Services | ฿6,500-9,000 per hour | Court-related evaluations, expert testimony preparation, custody assessments; highest rates due to legal liability and specialized expertise requirements |
| Executive Coaching/Corporate Services | ฿5,000-8,500 per session | Business-focused psychological services for leadership development; premium pricing reflects corporate client budgets and business outcomes focus |
| Intensive Therapy Programs | ฿7,000-10,000 per day | Full-day or multi-day intensive treatment programs; includes multiple sessions, breaks, and comprehensive treatment planning |
| Specialized Child/Adolescent Services | ฿4,500-7,000 per session | Play therapy, art therapy, family systems work with minors; requires additional training and often involves parent consultation time |
Conclusion
This article is for informational purposes only and should not be considered financial advice. Readers are encouraged to consult with a qualified professional before making any investment decisions. We accept no liability for any actions taken based on the information provided.
Understanding session rates is fundamental to building a sustainable psychology practice.
The pricing landscape for psychology services reflects complex market dynamics including geographic location, specialization, provider credentials, and service format. Whether you're establishing rates for a new practice or evaluating your current pricing structure, these benchmarks provide essential guidance for competitive positioning in the Thai psychology market.
Sources
- TherapyRoute - How Much Does Therapy Cost in Bangkok
- TherapyRoute - How Much Does Therapy Cost in Chiang Mai
- TherapyRoute - AI Studio Code Analysis
- The Counseling Hub - Session Duration
- No Fear Counselling - Therapist Costs
- GetLabTest - Therapy Costs Guide 2025
- MyTribe Insurance - Private Psychologist Costs
- Psychology Today - Cost and Insurance Coverage


