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This article was written by our expert who is surveying the industry and constantly updating business plan for a mobile app.

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Are you searching for a project presentation template for a mobile app project? You’ve come to the right place!

In this article, you’ll find a free example to help present your mobile app project in an engaging and professional manner.

If you’re seeking a more comprehensive, structured, data-driven, customizable, and versatile presentation that caters to a broader audience, feel free to check out our business plan for a mobile app project.

Presentation of the Graphic Design Connection App

We are excited to introduce our new project, a mobile app designed to connect freelance graphic designers with small businesses across the United States.

This project focuses on providing affordable, high-quality branding and marketing materials for small businesses. Our goal is to streamline the hiring process for businesses in need of creative services while offering designers a platform to showcase their talents and secure work opportunities.

To achieve this goal, we will:

  • create a user-friendly interface that simplifies the hiring process
  • develop a robust system for matching businesses with designers based on specific needs and expertise
  • offer secure payment options to ensure trust and reliability for both parties
  • build a community that fosters collaboration and innovation
  • provide resources and support for both designers and businesses to enhance their experience

Our project will also include training programs for designers to enhance their skills and adapt to the evolving demands of the market.

Additionally, we will establish partnerships with industry leaders to offer exclusive resources and opportunities to our users.

We will also work in collaboration with business associations to promote the benefits of professional branding and marketing materials for small businesses.

Our 3-year financial forecast and charts demonstrate that we will achieve profitability quickly, with financial margins that allow us to cover all initial investments within the first year.

business plan app

The Objectives of the Graphic Design Connection App

Service Objectives

Our mobile app aims to enhance the service experience by connecting small businesses with talented freelance graphic designers, ensuring high-quality branding and marketing materials are accessible and affordable.

Here are the objectives:

  • Provide a platform for small businesses to easily find and hire skilled graphic designers
  • Ensure the delivery of high-quality design work that meets the specific needs of each business
  • Streamline the hiring process to save time and reduce hassle for both businesses and designers

Economic Objectives

We also seek to boost the economy by supporting freelance designers and helping small businesses grow through effective branding.

The objectives are as follows:

  • Increase job opportunities for freelance graphic designers
  • Enhance the visibility and market reach of small businesses through professional design
  • Facilitate secure and efficient payment transactions between businesses and designers

Community Objectives

Our app aims to foster a supportive community for both designers and small business owners by providing resources and opportunities for collaboration and growth.

Our objectives for this category are as follows:

  • Build a network where designers can share knowledge and collaborate on projects
  • Offer educational resources to help small businesses understand the value of good design
  • Provide ongoing support and feedback to help designers improve their skills and services

Feasibility Study of the Graphic Design Connection App

Costs Associated with Developing the App

The total cost of developing the app will depend on its features and the scale of its deployment. The main costs to consider are as follows:

  • Development and Design Costs

    This cost varies depending on the complexity of the app and the expertise required. Expenses for hiring developers and designers, as well as testing, can be significant.

  • Marketing and User Acquisition Costs

    The requirements for marketing include online advertising, social media campaigns, and partnerships with small business networks. These expenses can be high.

  • Operational Costs

    Ongoing costs include server hosting, customer support, and regular updates. These should be anticipated to ensure smooth operation.

  • Other Costs

    Additional expenses to consider include administrative fees, legal costs for contracts and agreements, as well as costs related to necessary permits and licenses.

Planning the App Development

Planning is one of the key steps in any app development project. To ensure the project's success, it is essential that each stage is meticulously planned and executed.

All stages and strategies are outlined in the business plan we created for launching our graphic design connection app.

Resources Required for the App Development

To successfully implement the app, it is crucial to clearly identify the necessary resources and ensure they will be available at the right time and place.

The resources required for the effective execution of this app development project are listed in the table below.

Category Type of Expenses Estimated Budget (€)
Development App coding and testing €10,000 - €20,000
Design User interface and experience design €5,000 - €10,000
Marketing Digital marketing campaigns €3,000 - €6,000
Operations Server hosting and maintenance €500 - €1,000 per month
Support Customer service and technical support €1,000 - €2,000 per month
Legal Contracts and agreements €1,000 - €3,000
business plan mobile app development project

Evaluations of the Graphic Design App Project

Once the app is launched, it's crucial to conduct regular evaluations to ensure the project is meeting its goals and delivering the desired outcomes for both designers and small businesses.

Here are three types of evaluations we can implement for our graphic design app project.

1. User Experience Evaluation

This evaluation focuses on assessing whether the app meets its qualitative objectives, such as user satisfaction and ease of use.

To achieve this, it's important to gather feedback from users regularly to ensure the app interface is intuitive and meets their needs effectively.

2. Performance Evaluation

This evaluation involves analyzing whether the app meets its quantitative objectives, such as the number of successful connections between designers and businesses.

For this, it's essential to track metrics like the number of projects completed and the time taken to match designers with businesses to ensure efficiency.

3. Financial Evaluation

This evaluation involves analyzing whether the app meets its financial objectives, such as profitability and cost-effectiveness.

To do this, it's crucial to monitor revenue streams and expenses to ensure the app remains financially viable, covering costs like app development, marketing, and customer support.

Risks Associated with the Graphic Design App Project

Launching a graphic design app involves several risks that must be considered before its release.

  • Technical Risk:

    Technical issues, such as bugs or server downtime, can disrupt the user experience. To mitigate this risk, it's important to have a robust technical support team and regular maintenance schedules.

  • Market Risk:

    Changes in market demand or increased competition can impact the app's success. To limit this risk, it's important to stay updated with market trends and continuously innovate the app's features.

  • Financial Risk:

    Insufficient funding can lead to the app's premature discontinuation or financial loss if the budget does not cover all associated costs (app development, marketing, customer support, etc.).

To reduce these risks, it's important to design a clear and realistic business plan for our graphic design app project. This will enable us to establish a solid and sustainable long-term strategy.

Communication Strategy for the Graphic Design Connection App

To achieve our goal, we need to implement an effective marketing and communication strategy.

We believe these efforts will not only enhance the profitability of our app but also increase awareness among small businesses about the importance of high-quality branding and marketing materials.

First, rather than simply creating an online presence, we will establish an interactive and educational platform that will include a blog on effective branding strategies, infographics on design trends, and even live webinars to showcase successful collaborations between designers and businesses.

This platform will not only serve as a showcase but will allow true immersion into our approach.

On social media, instead of daily posts, we will focus on an approach based on “educational mini-series”: for example, a weekly program where a designer shares their creative process, challenges, and solutions for branding projects.

These contents will be optimized for engagement by adding quizzes and polls that invite followers to think about the challenges of effective branding and design.

We will opt for strategic partnerships with design influencers, marketing experts, and successful entrepreneurs to promote the app.

These ambassadors will share their experience and the benefits of our platform through blog articles or video testimonials, highlighting the quality and affordability of the services offered.

Instead of traditional advertisements, we will collaborate with media specialized in business and design, offering native publications that tell our story and the benefits of our app, which will have a more authentic impact. These publications will include testimonials from designers and business owners to enhance our credibility.

Additionally, we will organize immersive events to bring the design experience to life. Some options include:

  • Design workshops with interactive sessions for small business owners
  • Branding bootcamps with expert designers using our platform
  • Networking events to connect designers and businesses

Finally, a public relations strategy focused on business and design media and specialized blogs will help spread inspiring content, such as designer interviews or success stories.

We aim to show how each connection made through our app contributes to a more vibrant and successful business community.

With this strategy, we aim not only to promote the app but to spark a movement of awareness and commitment to quality design. Our ambition is to ensure lasting impact and offer designers a stable income through meaningful collaborations with small businesses.

business plan mobile app development project
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