Starting a steakhouse business requires a clear understanding of the average check, as it directly influences profitability and customer expectations. The following article will answer key questions about how to calculate and manage the average check size at a steakhouse.
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If you're opening a steakhouse, understanding your average check size is crucial for setting the right prices and planning for profitability. The check size varies depending on several factors, such as the restaurant's location, its style (casual or fine dining), the type of menu offered, and the types of guests it attracts. Below, we break down the key elements that influence the average check size at a steakhouse.
Several factors affect the average check size in a steakhouse, including the type of steakhouse, location, menu pricing, and customer behavior.
| Factor | Description | Impact on Check Size |
|---|---|---|
| Steakhouse Type | Casual, Premium, or Fine Dining | Affects overall pricing; fine dining commands higher checks |
| Location | City or region influences pricing based on local cost of living | Urban areas tend to have higher check sizes |
| Main Dish Price Range | Steaks and main dishes excluding sides | Premium cuts like Wagyu lead to higher checks |
| Beverage Spend | Alcoholic and non-alcoholic drinks | Alcoholic drinks increase the average check by 15–21% |
| Appetizers and Desserts | Percentage of guests ordering and average price | Higher if guests order multiple courses |
| Party Size | Average number of guests per table | Larger parties lead to higher overall check sizes |
| Seasonality | Promotions, holidays, and seasonal specials | Can increase average check by up to 35% during peak times |
What type of steakhouse is being analyzed—casual, premium, or fine dining?
The type of steakhouse determines the pricing structure and overall check size. Premium and fine dining steakhouses have higher average checks due to their focus on quality cuts, exceptional service, and exclusive experiences. In contrast, casual steakhouses offer more affordable options but still maintain a focus on quality.
What city or region is the restaurant located in, and how does the local cost of living affect pricing?
The location of your steakhouse plays a significant role in determining the average check. In high-cost cities like New York or Amsterdam, steak prices are higher due to the increased cost of doing business and higher customer expectations. For example, in Amsterdam, casual steakhouses might charge €18–25 per steak, while premium venues charge €45–75 per steak.
What is the average price range of main dishes on the menu, excluding drinks and sides?
Main dishes, such as steaks, vary depending on quality and cut. In casual steakhouses, you might find a 250–300g ribeye priced around $16.99 to $37.39, while a fine dining steak could cost $50–165 for a premium cut, such as Wagyu or dry-aged beef. On average, the price range for main dishes in a mid-range steakhouse falls between $28–38.
How much do customers typically spend on beverages, both alcoholic and non-alcoholic?
Beverages can significantly increase the overall check. In premium and fine dining steakhouses, alcoholic beverages like wine and cocktails often account for 15–21% of the total check, with guests typically spending $15–40 on drinks. Non-alcoholic beverages, such as premium sodas or mocktails, also contribute to the overall spend but are generally lower than alcoholic drinks.
What percentage of guests order appetizers or desserts, and what is the average price of those items?
At premium steakhouses, 45–65% of guests order appetizers, and 40–60% order desserts. The prices for appetizers range from $9–15, while desserts typically cost $7–13. Guests opting for multiple courses will naturally increase the average check size, especially in fine dining environments.
What is the typical table size or number of guests per party?
The typical party size at a steakhouse ranges from 2 to 4 guests. However, larger parties (5+ guests) often result in a larger average check size because of the need for shared starters, larger portions, and premium wine selections.
What is the average check size per table and per person during lunch versus dinner service?
Lunch service typically sees a lower average check size compared to dinner. For example, in U.S. fine dining, lunch may average $45–85 per person, while dinner increases to $85–165. The difference is primarily due to more elaborate courses and beverages consumed at dinner.
How do weekday and weekend averages compare in terms of check size and traffic?
Weekends tend to have a higher check size due to more celebratory dining occasions. On weekends, steakhouses often experience a 39% increase in traffic, especially on Friday nights. Weekday traffic is more business-oriented, with lower check sizes.
What seasonal or promotional factors influence the average check throughout the year?
Promotions and seasonal factors can lead to fluctuations in the average check. For instance, holiday specials, limited-time offers, or wine pairing events can increase the average check size by 15–35%. Peak times like Christmas or summer bring in more customers willing to spend more on special meals.
How do portion sizes, ingredient quality, and sourcing impact menu pricing and perceived value?
Larger portions and high-quality ingredients like dry-aged beef or Wagyu justify higher prices. Customers also perceive better value when the beef is locally sourced or the menu offers customizable portions. As a result, premium ingredients and sourcing directly impact menu pricing and customer satisfaction.
What is the average duration of a customer’s visit and how does that affect overall spending?
Customers in fine dining steakhouses typically spend 90–150 minutes dining, which allows for multi-course meals, wine pairings, and more significant beverage and dessert spending. The longer visit duration often correlates with a higher check size, especially when guests are enjoying the full dining experience.
How does this restaurant’s average check compare with direct competitors in the same market segment?
Steakhouses typically have a higher average check than other restaurant types due to the cost of premium ingredients, specialized service, and beverage offerings. Fine dining establishments, in particular, can have average checks that are 20–30% higher compared to their competitors in the same area.
Conclusion
This article is for informational purposes only and should not be considered financial advice. Readers are encouraged to consult with a qualified professional before making any investment decisions. We accept no liability for any actions taken based on the information provided.
Read more articles:
- How to Open a Steakhouse
- Steakhouse Revenue Tool
- Steakhouse Marketing Strategy
- Meat Purchasing for Steakhouses
- Is a Steakhouse Profitable?
- Is Opening a Steakhouse Worth It?