Yoga Industry Statistics: Market Size and Growth Rate

This article was written by our expert who is surveying the industry and constantly updating the business plan for a yoga center.

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The Dojo Business Team

A team of financial experts, consultants, and writers

We're a team of finance experts, consultants, market analysts, and specialized writers dedicated to helping new entrepreneurs launch their businesses. We help you avoid costly mistakes by providing detailed business plans, accurate market studies, and reliable financial forecasts to maximize your chances of success from day one—especially in the yoga center market.

What is the current global market size of the yoga industry in 2025 in terms of revenue?

The global yoga industry in 2025 is valued between $63.8 billion and $125.8 billion in annual revenue.

This range depends on whether you include only instruction (studios, courses, platforms) or the full ecosystem (apparel, equipment, tourism, corporate wellness). For a yoga center operator, use the lower bound for conservative planning and the upper bound to size adjacent revenue streams.

Studios and instruction remain the core spend, while apparel and equipment add substantial secondary demand you can tap via retail and partnerships.

Build your local forecast from population, penetration, and spend per member, then benchmark to this global range.

You’ll find detailed market insights in our yoga center business plan, updated every quarter.

What was the average annual growth rate of the yoga industry over the past five years?

The yoga industry grew at an average annual rate of about 6.2% to 9.4% in the last five years.

This reflects steady post-pandemic normalization of studios plus persistent digital adoption. Operators that embraced hybrid delivery (in-person + livestream/on-demand) outperformed pure offline formats.

Use 6–7% as a base growth assumption for a mature city and 8–9% for emerging, under-served catchments.

Align your staffing and timetable capacity increases with this expected growth path.

We cover this exact topic in the yoga center business plan.

What is the projected growth rate of the yoga industry over the next five to ten years?

The yoga market is projected to grow ~8.3% to 9% CAGR over the next 5–10 years.

Digital platforms are expected to exceed 12% annual growth, and APAC shows double-digit regional momentum. This favors membership models with tiered benefits and VOD upgrades.

Plan multi-year leases and fit-outs with this trajectory; lock in scalability for class capacity, sub-brands, and content production.

Use rolling 3-year budgets and track leading indicators like trial-to-member conversion and retention.

This is one of the strategies explained in our yoga center business plan.

What are the largest regional markets for yoga and how do their growth rates compare?

North America leads in revenue share, Asia-Pacific leads in practitioner count and pace, and Europe is sizable with moderate growth.

Compare revenue share, practitioner share, and forward CAGR to see where formats and pricing power differ.

What is the estimated number of active yoga practitioners worldwide today?

Roughly 300 million people actively practice yoga worldwide in 2025.

This estimate aggregates studio, gym, and at-home participants, including digital-only users. For a yoga center, this signals strong mainstream acceptance with room for specialized offerings.

Penetration remains uneven by region, so local demographics will shape your achievable member base.

Size your top-of-funnel using local adult population × regional participation rate.

Get expert guidance and actionable steps inside our yoga center business plan.

What percentage of practitioners are located in North America, Europe, and Asia-Pacific respectively?

Asia-Pacific holds the largest share of practitioners, followed by Europe and North America.

Use these ratios to calibrate your content mix and class formats if you serve travelers or operate multi-city hubs.

What is the breakdown of revenue streams in the yoga industry, such as studios, online platforms, apparel, and equipment?

Yoga revenue comes from instruction (studios and courses), digital platforms, apparel, equipment, tourism, and corporate wellness.

Studios remain the largest single bucket, while digital and tourism are accelerating; apparel and equipment add recurring retail margins.

What segment of the industry is growing the fastest in terms of revenue and adoption?

Digital/online yoga is the fastest-growing segment by revenue and adoption.

Growth above 11–13% annually is driven by app subscriptions, connected TVs, and livestreams. Yoga tourism also expands near ~10% CAGR as consumers combine travel and wellness.

For a yoga center, hybrid membership (studio + digital) increases conversion and retention while protecting revenue during off-peak cycles.

Develop a content calendar, light production setup, and a 90-day test for VOD funnels.

It’s a key part of what we outline in the yoga center business plan.

What are the key demographic trends among yoga practitioners, including age, gender, and income level?

Yoga skews female, 30–45 years old, and middle-to-upper income in Western markets.

Male participation is rising from a low base; seniors and teens are fast-growing sub-niches with tailored programming needs.

What is the market penetration rate of yoga compared to other fitness and wellness activities?

Yoga penetration reaches ~8–11% of adults in developed markets, higher than Pilates and similar to other boutique formats.

Penetration is lower but rising in developing regions, creating upside for entry-level and community formats.

What impact has digital and online yoga had on the market size and growth trajectory?

• It accelerated overall market growth, with online classes accounting for 30–40% of sessions in some regions.
• It expanded access for beginners, travelers, and time-constrained users, boosting trial volume and lowering CAC.
• It stabilized cash flow through subscriptions and on-demand libraries, improving seasonality resilience.
• It enabled hybrid memberships that lift ARPU and reduce churn versus studio-only passes.
• It created new B2B offerings (remote corporate classes) that diversify revenue.

What are the primary drivers and challenges that are shaping the growth of the yoga industry?

• Drivers: rising health awareness; chronic pain/stress management demand; corporate wellness budgets; digital convenience; social media influence.
• Challenges: market fragmentation; pricing pressure; regulatory variability in certifications; macroeconomic volatility; high competition in dense urban cores.
• Operator response: differentiate by niche, outcomes, and community; use hybrid models; standardize quality and teacher training.
• Execution focus: retention, referral loops, and evidence-based positioning to stand out.
• Risk controls: flexible leases, phased capex, and diversified revenue streams.

How should a new yoga center use these numbers to build a plan?

Translate global figures into a local, testable forecast for your yoga center.

Start with area population × local penetration × target share to estimate members, then map pricing, utilization, and add-ons. Model hybrid revenue (in-person + digital) and seasonality using conservative scenarios.

Track acquisition cost, trial-to-member conversion, first-90-day retention, and average visits per member; iterate pricing every 6–12 months.

Use our financial model to stress-test rent, occupancy cost ratio, instructor payroll, and break-even classes per day.

This is one of the many elements we break down in the yoga center business plan.

How do revenue streams translate into a practical yoga center P&L?

Focus your P&L on recurring membership revenue supported by upsells.

Aim for 60–70% of revenue from memberships and packs, 15–25% from digital and workshops, and 10–20% from retail (apparel/equipment). Keep instructor payroll near 30–40% of revenue and rent under 20% to protect margins.

Monitor utilization per class and yield per mat; increase capacity through schedule optimization before expanding footprint.

Bundle digital access, workshops, and merchandise to raise ARPU and stabilize cash flow.

You’ll find detailed market insights in our yoga center business plan, updated every quarter.

Which formats and offers align with the fastest-growing demand?

Hybrid memberships align best with demand and growth.

Combine unlimited in-studio classes with on-demand access, plus premium workshops and short challenges. Add corporate packages and beginner funnels quarterly.

Design 4–6 week programs (mobility for desk workers, back-care series) to drive conversions and produce evergreen VOD content.

Use referral rewards, family plans, and off-peak promos to smooth utilization.

We cover this exact topic in the yoga center business plan.

Conclusion

This article is for informational purposes only and should not be considered financial advice. Readers are encouraged to consult with a qualified professional before making any investment decisions. We accept no liability for any actions taken based on the information provided.

Sources

1. Fortune Business Insights — Yoga Market
2. Grand View Research — Yoga Market Report
3. Statista — Yoga (Topic)
4. IBISWorld — Pilates & Yoga Studios
5. Future Market Insights — Pilates & Yoga Studios Market
6. Polaris Market Research — Pilates & Yoga Studios
7. Research Nester — Pilates & Yoga Studios Market
8. Verified Market Reports — Yoga Tourism (APAC)
9. Future Market Insights — Yoga & Meditation in Wellness Tourism