How to write a business plan for your coaching practice

business plan for a coaching practice

Starting a coaching practice is a great idea because it provides a platform to help others reach their goals and to work on their personal growth.

Additionally, it can be a very rewarding and fulfilling career path for the coach.

But, before that, you need a business plan.

A business plan helps to ensure that you have a clear understanding of the goals and objectives of your coaching practice, as well as a strategy for achieving them. Writing a business plan also enables you to anticipate potential risks and plan for how to address them.

In short, a good business plan will help make sure your coaching practice is profitable.

What should be included in the business plan of a coaching practice?
How should it be arranged?
What are the recommended financial benchmarks to use?
What's the most efficient way to write a business plan?

In the lines below, we will address all these questions!

Additionally, it's worth noting that you have the option to avoid starting your business plan from scratch.

Instead, you can download our customizable business plan for a coaching practice and modify it to meet your specifications.

business plan mentor

Crafting a business plan for a coaching practice

Is a business plan necessary for your coaching practice?

Yes, you need to create a business plan to ensure the success of your coaching practice.

Developing a robust business plan will enable you to:

  • learn about the coaching market
  • stay informed about current trends and integrate them into your project
  • uncover what makes a coaching practice successful
  • understand the coaching objectives, client goals, and areas of personal or professional development
  • create a solid value proposition for your personal coaching business
  • investigate competitive differentiation
  • find competitive advantages for your coaching practice
  • find a business model that ensures a sustainable profit margin
  • formulate a rock-solid strategy to accelerate business expansion
  • identify and manage risks linked to running a coaching practice, including client expectations and professional liability
  • secure funding from a financial institution to launch your startup

    Our team has created a business plan for a coaching practice that is designed to make it easier for you to achieve all the elements listed.

    How to outline a business plan for a coaching practice?

    There's a lot of valuable information, content, numbers, and financial data in a business plan. It must be presented in a structured format, to make easy to read and digest.

    When we designed our business plan for a coaching practice, we took care to arrange it appropriately.

    The content is split into 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

    1. Market Opportunity

    The section that comes first is titled "Market Opportunity."

    Discover important data and figures about the coaching practice in this section, helping you understand the market dynamics and cater to clients' personal and professional growth needs.

    We constantly update all the data there.

    2. Project Presentation

    In the "Project" section, you can present your coaching practice, outlining the areas you specialize in (e.g., life coaching, career coaching, leadership coaching), coaching methodologies, certifications, client success stories, coaching packages, and the unique value proposition that empowers individuals to reach their full potential and achieve their goals.

    Also include a short description about yourself at the end of this section.

    Explain your qualifications as a coach, your expertise in guiding individuals towards personal and professional growth, and how you plan to provide transformative coaching services. Highlight your coaching methodologies, your ability to inspire and motivate, and your dedication to empowering clients to overcome challenges, achieve their goals, and unlock their full potential through personalized coaching programs tailored to their unique needs.

    We've put together language for you in our business plan. Adjust it as necessary to suit your idea.

    3. Market Research

    Next up is the "Market Research" section.

    In this section, you will find a market segmentation analysis for your coaching practice.

    It includes a study of competing coaching practices and emphasizes your practice's specialized coaching services and competitive advantages. A tailored SWOT analysis is also provided.

    4. Strategy

    Within the "Strategy" section, a 3-year development plan is outlined, specifying the necessary initiatives to make your coaching practice highly profitable.

    Additionally, this section contains a marketing strategy, a plan to manage risks, and a Business Model Canvas.

    5. Finances

    Lastly, the "Finances" section is dedicated to presenting all the financial data, tables, and illustrations for your project.

    business plan coaching practice

    How to draft the Executive Summary for a coaching practice?

    The Executive Summary serves as an introduction to the business plan of your coaching practice.

    It should not go over 2 pages. Stick to only the most useful information.

    This is the opening statement that the financial institution will read first when you show them your business plan. It should make them interested and want to read the rest of the plan.

    In the Executive Summary of your coaching practice, address the following queries: what type of coaching do you offer in your practice? who is your target audience? are there other coaching practices in the field? what sets you apart from them? what funding do you require?

    How to do the market analysis for a coaching practice?

    Conducting a market study for your coaching practice enables you to grasp external factors like client demands for personal or professional development, competition within the coaching industry, and emerging trends in coaching methodologies.

    By conducting a thorough market analysis, a coaching practice can identify client needs, offer personalized coaching services, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a larger client base, increased coaching engagements, and a prominent position in the coaching industry.

    You'll discover the following in the "Market Research" section of our business plan for a coaching practice:

    • market trends and data about coaching practices, including popular coaching niches, client demographics, and coaching methodologies
    • a list of potential customer segments for a coaching practice
    • the competitor study
    • the competitive advantages for a coaching practice
    • the SWOT for a coaching practicebusiness plan coaching practice

      The key points of the business plan for a coaching practice

      What's the business model of a coaching practice?

      Business model of a coaching practice

      A coaching practice's business model centers around offering professional coaching and guidance to individuals or groups seeking personal or professional development. Revenue is generated through coaching fees, potentially offering coaching packages or workshops.

      The business model focuses on establishing coaching credentials and expertise, providing personalized coaching programs, effective marketing to target individuals or organizations in need of coaching services, and building strong client relationships based on trust and positive outcomes.

      Success depends on coaching qualifications and certifications, delivering tangible results, maintaining client confidentiality and trust, fostering positive client relationships, and continuously expanding coaching skills and knowledge to meet the evolving needs of clients.

      Business model vs Business plan

      Be clear on the distinction between "business plan" and "business model."

      A business model outlines the way a company creates value, generates revenue, and operates.

      In a business plan, you adopt the Business Model Canvas as a straightforward tool to showcase the fundamental elements of your business model.

      Rest assured, we offer a completed Business Model Canvas in business plan for a coaching practice.

      How do you identify the market segments of a coaching practice?

      Segmenting the market for your coaching practice involves dividing your potential clients into different groups based on their coaching needs, goals, and demographics.

      These categories may include factors such as career coaching, personal development coaching, leadership coaching, or clients from specific industries or professions.

      By segmenting your market, you can offer specialized coaching services and programs that cater to each segment's specific requirements. For example, you might provide career transition coaching for individuals seeking professional advancement, offer personal development coaching for clients seeking personal growth and fulfillment, or deliver leadership coaching for executives and managers.

      Market segmentation allows you to effectively target your marketing efforts, showcase your expertise in specific coaching areas, and provide tailored coaching experiences that help clients achieve their unique goals.

      In the business plan for a coaching practice, you will find a detailed market segmentation that gives you insights into your potential customers.

      How to conduct a competitor analysis for a coaching practice?

      It's clear that you won't be the only coaching practice in your industry. There are other professionals providing coaching and mentorship to individuals and businesses.

      Include a comprehensive assessment of your competitors' characteristics, strengths, and weaknesses in your business plan.

      Ensure to identify their areas for improvement (such as ineffective marketing strategies, limited client outreach, inadequate communication with clients, or providing coaching services with insufficiently developed techniques).

      Why is it crucial to notice what your competitors are not doing well? Because these areas of improvement can generate frustration for clients contacting them. Capitalize on this situation by establishing unique strengths and advantages for your coaching practice, allowing you to stand out and better serve your clients.

      It's what we call competitive advantages. You have to build them, it will help make your business stand out.

      Here are some examples of competitive advantages for a coaching practice: specialized expertise, a proven track record, a unique methodology or approach, personalized coaching, and strong communication skills.

      You will find all these elements in our business plan for a coaching plan mentor

      How to draft a SWOT analysis for a mentor?

      A SWOT analysis can help identify strengths, weaknesses, opportunities, and threats related to starting a coaching practice, providing valuable insight into how to best move forward.

      As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a coaching practice

      The strengths for a coaching practice

      When we refer to the "S" in SWOT, we're referring to Strengths, which are the project's valuable strengths.

      For a coaching practice, possible strengths could include strong communication skills, the ability to motivate others, an understanding of different learning styles, and a deep knowledge of the subject matter.

      The weaknesses for a coaching practice

      When we use the "W," we mean Weaknesses, which are the areas or aspects of the project that can be improved.

      Here are some examples: lack of experience, limited access to resources, inadequate marketing, poor communication skills, and difficulty maintaining client relationships.

      The opportunities for a coaching practice

      O stands for Opportunities in SWOT, representing the external factors that can contribute to the project's success.

      In the case of a coaching practice, potential opportunities include 1) helping individuals develop life skills, 2) helping teams enhance communication, 3) helping organizations build a culture of collaboration, and 4) helping entrepreneurs develop business strategies.

      The threats for a coaching practice

      T stands for Threats in SWOT, representing the external factors or situations that can potentially impede the project's success.

      When it comes to a coaching practice, potential threats include cyber-attacks, data breaches, financial loss, and reputational plan coaching practice

      How to elaborate a marketing strategy for a mentor?

      A marketing strategy is a vital component of a business plan as it specifies how a business will draw in customers and generate income.

      Implementing a targeted marketing plan will attract individuals in need of personal and professional development coaching services to your practice.

      People won't seek your guidance as a mentor without effective marketing; showcasing your experience and expertise is crucial.

      Are you implementing effective marketing strategies for your coaching practice? Consider offering free introductory coaching sessions, creating valuable content through blogs or podcasts, and leveraging social media platforms to share testimonials and success stories.

      No need to worry if marketing and communication aren't your areas of expertise.

      Actually, there is an exhaustive marketing strategy, tailored to the industry, in our business plan for a coaching practicebusiness plan coaching practice

      How to build a solid financial plan for a mentor?

      A comprehensive business plan requires a thorough analysis of financial data to ensure its success.

      In your business plan, you will have to make revenue projections for your coaching practice.

      Ensuring a revenue forecast that is relevant and credible is key to presenting a robust business plan to potential banks or investors.

      Our financial plan for a coaching practice is designed to be user-friendly, incorporating automatic verifications that assist in identifying and correcting any assumptions. This ensures you can build credible projections with confidence.

      Naturally, you'll have to prepare an initial budget for your coaching practice. Don't forget any expense (we have listed them all in our financial plan !).

      A key aspect of your financial plan is the break-even analysis, which helps determine whether your coaching practice will be profitable or not.

      Our financial plan can make this exercise a plan mentor

Back to blog