How to write a business plan for your subscription box business

business plan for a subscription box business

Starting a subscription box business is a great idea because it offers customers an easy and convenient way to purchase products on a regular basis, and it also provides businesses with a reliable source of recurring revenue.

But, before that, you need a business plan.

A business plan is essential for any new project, and a subscription box business is no exception. Writing a comprehensive business plan will help ensure you have a clear understanding of the goals, resources, and strategies needed to launch a successful subscription box business.

In short, a good business plan will help make sure your subscription box business is profitable.

What should be outlined in the business plan for a subscription box business?
What should be the main focus areas?
Which financial figures should be part of the analysis?
How can I develop an efficient business plan without dedicating too much time to it?

Good news, you can find all the answers to these questions in the forthcoming article!

One last thing: it's your decision whether to start your business plan from scratch.

You can download our professional business plan for a subscription box business and adjust it to match your preferences.

business plan monthly boxes

Creating a business plan for a subscription box business

Is it necessary to create a business plan for your subscription box business?

Yes, you should create a business plan for your subscription box business.

Crafting a well-structured business plan will help you to:

  • learn about the subscription box market
  • stay abreast of the industry's newest developments
  • highlight profitability factors for a subscription box business
  • understand customers' interests and preferences to curate and deliver personalized and exciting subscription boxes
  • come up with a winning value proposition for your curated subscription service
  • monitor competitor partnerships and alliances
  • find relevant competitive advantages for your subscription box business
  • find a business model that will drive profitability
  • devise a winning strategy that encompasses both short and long-term goals
  • assess potential risks involved in running a subscription box business, such as supply chain management, customer retention, and product quality
  • secure investment from a financial institution

    Our team has created a business plan for a subscription box business that is designed to make it easier for you to achieve all the elements listed.

    How to structure a business plan for a subscription box business?

    In a business plan, you'll find an assortment of facts, figures, and indicators. It needs to be organized so that it can be easily read and understood.

    When we designed our business plan for a subscription box business, we made sure to set it up correctly.

    You'll encounter 5 sections (Opportunity, Project, Market Research, Strategy and Finances) in total.

    1. Market Opportunity

    The primary section is titled "Market Opportunity."

    Explore this section to access comprehensive data and insights related to the subscription box business model, enabling you to understand market trends and consumer preferences.

    The data here is always fresh; we update it twice a year.

    2. Project Presentation

    The second part is dedicated to the "Project" of your subscription box business. Here, you can describe the types of products included in your boxes, subscription plans, customization options, shipping and delivery processes, customer engagement strategies, and the unique value proposition that makes your subscription box service stand out.

    Remember to introduce yourself at the end of this section.

    Discuss your unique subscription box concept, your range of curated products, and how you plan to provide a delightful and personalized subscription experience for customers. Highlight your attention to product selection, your commitment to customer satisfaction, and your dedication to delivering monthly surprises and enhancing the lives of subscribers through your subscription box business.

    In our business plan, we've already prepared content for you. Customize it to fit your concept perfectly.

    3. Market Research

    The next item on the list is the "Market Research" section.

    In this section, you will find a market segmentation analysis for your subscription box business.

    It includes a study of competing subscription box services and emphasizes your business's unique product offerings and competitive advantages. A tailored SWOT analysis is also provided.

    4. Strategy

    The "Strategy" section outlines a comprehensive 3-year action plan, detailing the initiatives and steps needed to transform your subscription box business into a highly profitable endeavor.

    Additionally, this section includes a marketing strategy, a plan to handle risks, and a Business Model Canvas that is already filled out.

    5. Finances

    Ultimately, the "Finances" section is where you can outline the financial plan and forecasts for your project.

    business plan subscription box business

    How to elaborate an Executive Summary for a subscription box business?

    The Executive Summary offers a condensed introduction to the business plan of your subscription box business.

    It should not go over 2 pages. Stick to only the most useful information.

    When you bring your business plan to a financial institution, this is the part they will read first. It should grab their interest and make them want to read the rest of the plan.

    In the Executive Summary of your subscription box business, provide answers to these questions: what types of products are included in your subscription box business? who is your target audience? are there other subscription box businesses in the market? what is your budget?

    How to do the market analysis for a subscription box business?

    The market study of your subscription box business helps you understand external factors such as customer demands for curated product experiences, competition within the subscription industry, and emerging trends in e-commerce subscriptions.

    By conducting an extensive market study, a subscription box business can understand customer preferences, offer curated and personalized subscription boxes, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a loyal subscriber base, increased sales, and a prominent position in the subscription box industry.

    This is what we've outlined in the "Market Research" section of our business plan for a subscription box business:

    • fresh and updated data and statistics about subscription box businesses, including subscription box trends, customer retention rates, and market growth
    • a compilation of potential market segments for a subscription box business
    • the competitive research
    • the potential competitive differentiators for a subscription box business
    • the SWOT analysis for a subscription box businessbusiness plan subscription box business

      The key points of the business plan for a subscription box business

      What's the business model of a subscription box business?

      Business model of a subscription box business

      A subscription box business operates by curating and delivering a selection of products to customers on a recurring basis, typically monthly. Revenue is generated through subscription fees charged to customers.

      The business model focuses on identifying target markets, sourcing unique products, creating themed boxes, managing logistics and fulfillment, ensuring customer satisfaction, and continually refreshing box contents to maintain customer interest and retention.

      Success depends on effective marketing to attract subscribers, building strong relationships with suppliers, providing a delightful unboxing experience, and tailoring box offerings to cater to specific customer preferences or niche markets.

      Business model vs Business plan

      Avoid conflating "business plan" and "business model."

      A business model describes how a company generates income and operates successfully.

      In a business plan, you depict your business model by utilizing the Business Model Canvas tool.

      And, of course, there is a Business Model Canvas (already completed) in our business plan for a subscription box business.

      How do you identify the market segments of a subscription box business?

      Market segmentation for your street food restaurant involves dividing your potential customers into different groups based on their dining preferences, culinary interests, and demographics.

      These categories may include factors such as local cuisine, international flavors, food truck enthusiasts, or customers seeking specific street food specialties or dietary options.

      By segmenting your market, you can offer a dining experience and menu that caters to each segment's specific requirements. For example, you might focus on local cuisine and offer authentic street food dishes that highlight the flavors and culinary traditions of a specific region or city, provide a variety of international flavors for customers seeking diverse and adventurous culinary experiences, specialize in food truck services and participate in food truck festivals or events, or focus on specific street food specialties or dietary options such as vegetarian street food, gluten-free options, or vegan-friendly choices.

      Market segmentation allows you to effectively target your marketing efforts, communicate the unique flavors and experiences of your street food restaurant, and provide a flavorful and enjoyable dining experience that meets the unique needs and preferences of each customer segment.

      In the business plan for a subscription box business, you will find a detailed market segmentation that helps you understand your audience and their preferences.

      How to conduct a competitor analysis for a subscription box business?

      Undoubtedly, you won't be the only subscription box business in the market. There are other companies offering curated boxes of products and experiences to subscribers.

      Conducting a comprehensive competitor analysis is a vital step in developing a solid business plan. This involves identifying and evaluating your competitors' strengths and weaknesses.

      Take stock of their weaknesses (such as inconsistent box contents, poor customer customization options, or inadequate shipping logistics).

      Why should you focus on these elements? Well, these weaknesses can hinder the success of subscription box businesses. By addressing these aspects, you can offer curated and personalized subscription boxes, provide unique and high-quality products, and deliver exceptional customer service, positioning your subscription box business as a preferred choice for convenient and delightful subscription experiences.

      It's what we call competitive advantages—develop them to make your business stand out.

      Here are some examples of competitive advantages for a subscription box business: curated and unique product offerings, personalized and tailored boxes, excellent customer service and customization options, efficient and reliable shipping, strong brand identity and storytelling, positive customer reviews and satisfaction.

      You will find all these elements in our business plan for a subscription box business.business plan monthly boxes

      How to draft a SWOT analysis for monthly boxes?

      A SWOT analysis can provide valuable insights into the strengths, weaknesses, opportunities, and threats of a subscription box business, helping to identify areas for improvement and potential risks.

      As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a subscription box business

      The strengths for a subscription box business

      The "S" in SWOT represents Strengths, which are the project's advantageous areas or aspects.

      For a subscription box business, possible strengths include: convenience, customization, personalization, and affordability.

      The weaknesses for a subscription box business

      The "W" represents Weaknesses, indicating the weaker areas or aspects of the project that need enhancement.

      For a subscription box business, potential weaknesses include insufficient customer feedback, lack of customer loyalty, inadequate inventory management, and high customer churn.

      The opportunities for a subscription box business

      When we use the "O" in SWOT, we're referring to Opportunities, which are the external chances or potentials that can benefit the project.

      In the case of a subscription box business, potential opportunities include subscription boxes for pet supplies, monthly beauty products, healthy snacks, and eco-friendly products.

      The threats for a subscription box business

      The "T" in SWOT represents Threats, indicating the potential negative factors or risks that can affect the project.

      When it comes to a subscription box business, potential threats include data breaches, customer dissatisfaction, competition, and customer attrition.business plan subscription box business

      How to elaborate a marketing strategy for monthly boxes?

      Including a marketing strategy in your business plan is important to attract customers and generate revenue.

      Monthly boxes can appeal to consumers seeking surprise and convenience by implementing a well-crafted marketing approach that highlights the variety and quality of products included in the monthly subscription boxes, personalized curation, and seamless delivery.

      Customers won't subscribe to your subscription box business without effective marketing; showcasing the unique products, value for money, and personalized experience is crucial.

      Have you considered marketing techniques to attract customers to your monthly boxes service? Consider offering themed subscription boxes or surprise gifts, running targeted advertising campaigns to reach your target audience, and utilizing social media platforms to share unboxing experiences and customer testimonials.

      Don't fret if you lack ideas for your project's marketing strategy.

      Actually, there is an exhaustive marketing strategy, tailored to the industry, in our business plan for a subscription box businessbusiness plan subscription box business

      How to build financial projections for monthly boxes?

      A solid business plan must include detailed financial information in order to be successful.

      In the process of developing your business plan, you'll need to determine the expected revenue for your subscription box business.

      When banks or investors review your business plan, a relevant and credible revenue forecast will contribute to its overall solidity.

      Our financial plan for a subscription box business is user-friendly, providing automated validations that allow you to rectify any assumptions swiftly. This guarantees the creation of credible projections with ease and assurance.

      Without a doubt, you will be required to draft a provisional budget for your subscription box business. Make certain to include all expenses without exception - you can find them all listed in our financial plan!

      The break-even analysis is vital for your financial plan because it tells you if you whether your subscription box business will generate profits or not.

      Our financial plan can make this exercise more straightforward.business plan monthly boxes

Back to blog