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What is the labor rate for an auto repair shop?

Understanding labor rates is a critical aspect of running an auto repair shop. Below, we provide a comprehensive overview of how labor costs are defined, calculated, and how they affect your business.

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The labor cost in an auto repair shop refers to all expenses related to technician wages, benefits, taxes, and any additional training or certification costs. To calculate the labor cost, shops total up the technician's pay and related expenses and divide it by the total number of billable hours sold to customers, resulting in a cost per hour figure.

The labor rate charged to customers is typically set higher than the technician’s pay rate. This markup helps cover overhead costs like rent, utilities, insurance, equipment, and business operations.

Summary

The following table outlines the main components of labor costs, and how they impact your business's pricing and profitability.

Component Description Impact on Pricing
Technician Pay The hourly wages paid to technicians, which vary based on their skill level (entry-level to master techs). Higher-skilled technicians command higher wages, influencing the overall labor rate.
Benefits Costs for healthcare, retirement plans, paid vacation, and other benefits provided to employees. Benefits add to the overall labor cost but are essential for attracting and retaining skilled workers.
Training Costs Investment in technician education, such as certifications and ongoing skills training (e.g., ASE certification). Training ensures high-quality service but increases operational costs.
Overhead Expenses related to rent, utilities, insurance, equipment, and other operational costs. Overhead must be factored into the labor rate to maintain profitability.
Markup on Labor The amount added to the technician's hourly rate to cover shop expenses and generate profit. Markup varies but typically ranges between 30%–50% above the technician’s pay rate.
Regional Variation Labor rates can differ based on geographic location, local cost of living, and market saturation. Urban areas with higher costs will have higher labor rates to cover additional overhead.
Billing Model Hourly vs. flat-rate billing affects how labor charges are calculated. Flat-rate billing provides predictability for both the customer and the shop, while hourly billing offers more flexibility.

Who wrote this content?

The Dojo Business Team

A team of financial experts, consultants, and writers
We're a team of finance experts, consultants, market analysts, and specialized writers dedicated to helping new entrepreneurs launch their businesses. We help you avoid costly mistakes by providing detailed business plans, accurate market studies, and reliable financial forecasts to maximize your chances of success from day one—especially in the auto repair shop market.

How we created this content 🔎📝

At Dojo Business, we know the auto repair market inside out—we track trends and market dynamics every single day. But we don't just rely on reports and analysis. We talk daily with local experts—entrepreneurs, investors, and key industry players. These direct conversations give us real insights into what's actually happening in the market.
To create this content, we started with our own conversations and observations. But we didn't stop there. To make sure our numbers and data are rock-solid, we also dug into reputable, recognized sources that you'll find listed at the bottom of this article.
You'll also see custom infographics that capture and visualize key trends, making complex information easier to understand and more impactful. We hope you find them helpful! All other illustrations were created in-house and added by hand.
If you think we missed something or could have gone deeper on certain points, let us know—we'll get back to you within 24 hours.

What is the current average hourly labor rate charged to customers in auto repair shops?

The hourly labor rates in auto repair shops vary based on location, type of shop, and specialization. In 2025, rates generally range between $120 and $160 per hour.

Labor rates are higher in urban and coastal areas, sometimes reaching $175–$220 per hour, particularly in luxury dealerships or high-cost cities. In contrast, rural areas or smaller markets might charge closer to $85–$100 per hour.

How do labor costs vary depending on the type of service or repair being performed?

The labor costs in auto repair shops differ depending on the complexity of the repair or service being provided.

Routine maintenance services, such as oil changes or brake pad replacements, generally involve fewer billable hours and are priced lower. However, more complex repairs, such as engine or transmission work, often require specialized technicians and command higher rates.

How does technician wages, benefits, and training costs contribute to the overall labor expense?

Technician wages, benefits, and training contribute significantly to labor expenses in auto repair shops.

Technicians’ wages vary by experience and specialization, ranging from $18/hour for entry-level to over $40/hour for master technicians. Benefits, including health insurance and paid time off, also add to costs. Additionally, ongoing training, such as ASE certification, helps keep technicians up-to-date but also represents an ongoing financial commitment for the shop.

What is the difference between the actual technician pay and the customer-facing labor rate?

The technician’s pay is a fraction of the labor rate charged to customers.

For example, a technician might earn $25 to $40 per hour, while the shop charges customers $145 per hour. The difference covers the business's overhead costs, such as rent, utilities, equipment, and profit margins.

How do regional or city-specific factors affect labor rates in the auto repair industry?

Regional and city-specific factors have a major impact on labor rates in the auto repair industry.

Areas with high living costs, like urban and coastal regions, typically charge higher labor rates due to increased overhead costs. In contrast, rural areas or smaller towns tend to have lower labor rates, as overhead costs are lower and market demand may be different.

Conclusion

This article is for informational purposes only and should not be considered financial advice. Readers are encouraged to consult with a qualified professional before making any investment decisions. We accept no liability for any actions taken based on the information provided.

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